Job Description
LHV Bank , a fully licensed UK bank, specialises in Banking Services for global fintechs and SME Lending solutions for UK businesses. The SME Lending division offers commercial real estate investment loans and trading loans from £0.5m to small and medium-sized businesses in the UK.
As a leading Banking Services provider, LHV Bank delivers a wide range of services, including real-time multi-currency payments, accounts, acquiring, indirect scheme access, open banking, and FX solutions. Over 200 renowned fintech companies, such as Airwallex, Currencycloud, Truelayer, and Wise, utilise LHV Bank to serve more than 10 million end customers and access a pool of 500 million potential customers across the UK and Europe.
LHV Bank gained its UK banking licence in May 2023 and launched into the retail savings market through deposit aggregators in August 2023. It is in the process of developing its direct to customer retail banking proposition for launch in 2024. More information: lhv.com
Role Description
The Director of Marketing will lead all marketing activities for LHV Bank in the UK, comprising Banking as a Service (BaaS), broker based Business (SME) Lending and Retail Banking. The role holder will have end to end responsibility for all marketing activity, from working alongside our business directors to define our in-market propositions and go-to-market strategies, as well as executing activities on a day to day basis to ensure we are achieving our business plans and targets.
A key focus of the role will be to grow our retail banking presence in the UK, with our direct to market proposition launching this year, with a regular drop of new product features to follow, building out a multi-product retail banking proposition. This is a hands-on role, which extends from delivery of the strategy through to successful delivery of the plan, building our UK bank marketing capabilities from the ground up.
Key objectives will be as follows:
- Building the marketing team
- Developing and delivering our marketing strategy and ‘go to market’ positioning.
- Developing our marketing channels, strategies and activities aligned to target audiences.
- Directing and curating our marketing content and assets, providing strategic direction to a small and carefully selected number of agency partners.
- Delivering a return on investment on marketing spend, with transparency of performance.
- Working closely with the Marketing team in Estonia to translate the Group’s brand position and design style into the UK retail market.
- Supporting the business directors by delivering market insight to shape proposition opportunities and roadmaps.
- Supporting the Chief People Officer to develop our internal communications channels and strategies.
Responsibilities include (but are not limited to):
- Go To Market Excellence: Develop and roll out go-to-market plans for all our propositions, working across our internal teams to ensure joined up and agiledelivery. Define strategies for the successful introduction and adoption of new products and features, executing activities in appropriate marketing channels to targeted audiences.
- Market Insights & Strategy: Develop a point of view on market trends, customer behaviours, and competitive changes that impact our proposition. Feed the business with insight that informs our proposition roadmap and developments, helping us to segment the market and target effectively.
- Lifecycle Strategy: Formulate the strategy and tactics to support our brand and proposition messaging in an end-to-end journey. Develop a deep understanding of customer journeys that lead to targeted campaigns and increased customer adoption of our product and feature sets.
- Positioning & Messaging Mastery: Deeply understand our market and customers to compose powerful, differentiated positioning. Craft (and coach others to craft)impactful messaging frameworks that resonate with our target audiences.
- Reputation Strengthening: Build and protect our reputation externally, telling our brand story with consistency and impact, identifying and evidencing compelling proofpoints that build trust and enhance our reputation.
- Data-driven & KPI-led Thinking: Align marketing outcomes to business strategy. Define and measure impact, understand and interpret your key metrics to identifyopportunities and to constantly optimise our GTM strategy. Provide full transparency on performance.
- Team Development: Lead, mentor, and grow an agile team of B2B and B2C marketers. Coach and develop across marketing disciplines, instilling a culture of bestpractice, development and career progression. Staff a high performing team against evolving priorities.
- Cross-functional Partnerships: Be comfortable and work well with a broad range of people at every level of the business from senior leadership to individual contributors. Align UK strategy with the Marketing function in Estonia to ensure brand cohesiveness.
You should apply if you have the following:
- Experience in both B2C and B2B (in particular for SMEs) marketing, with a proven track record of delivering on business plans.
- Experience building and leading a highly motivated marketing team and a passion for coaching and developing future leaders.
- A passion for (and proven track record in) building brands, optimising marketing deliveries and maximising marketing budgets to deliver efficiency in creative ways.
- Past work in a consumer products organisation working with a complex ecosystem of products.
- A proven track record of working closely with business/product leadership teams, helping to shape go-to-market propositions and strategy from the early stages of design through to execution.
- A love of communication, with an eye for a great marketing line and the ability to shape clear and compelling communications in every medium.
- Experience of getting the most out of agency partners, managing them to brief, delivering on budget and the ability to constructively critique a creative approach.
- A data-driven mindset with a strong understanding of the key metrics that drive marketing delivery.
- A entrepreneurial mindset with a passion for building from the ground up and the ability to be hands-on to get the job done.
Location:
Hybrid working, with office based days in London.
Some of our benefits
• Competitive salary & progression
• Open and inclusive culture
• Hybrid working
• Fantastic offices and great working environment
• Vitality Health Plan (includes private health insurance, travel insurance, gym discounts)
• Medicash health plan (Level 3)
• 5% employer pension contribution
• Life assurance
• Income protection insurance
• 28 days holiday plus 3 additional days, bank holidays & further days for various key life events
• Team socials
This is a Hybrid role but we ask you to be in the London Office at least 3 days a week, can you commit to this? *
What is your current eligibility to work in the UK? *
Are you currently Interviewing anywhere else and if so what stage are you at? *
What is your current salary, broken down by base, bonus if applicable and other discretionary benefits? *
What are your salary expectations moving forward? *
LinkedIn Profile (Optional)
Please confirm that you have read and understood the Privacy Notice and that you agree to LHV processing your personal data in accordance with this policy. *
LHV Candidate Privacy Notice
Who are we?
LHV UK Limited (“LHV”, “we”, “our”, “us”) is the Controller responsible for your Personal Data under this LHV Candidate Privacy Notice. LHV is registered with the UK data protection authority, the Information Commissioner’s Office (the “ICO”), with the reference ZB323856. This notice explains what Personal Data we collect on you when you apply for a job at LHV and how we use it. Defined terms used in this Privacy Notice are explained at the end of this document.
If you have a question about the contents of this notice, e-mail us at recruitment@lhv.com, write to us at LHV, One Angel Court, London, EC2R 7HJ, or call us on +44 20 3005 0150.
If you want to contact our Data Protection Officer (the “DPO”), email us at dataprotection@lhv.com
The information we collect about you
When you apply for a job or let us know you’re interested in working at LHV, we may ask for:
• Your name and contact details, such as your address, phone number and e-mail address
• The type of work you are looking for
• Your professional and educational background (typically in your CV)
• The country you are applying from and whether you have the right to work in the UK
• Your responses to application questions and other information you give us through any other forms of assessment in relation to your suitability
• Details of your current and/or desired salary and other details relating to compensation and benefits packages
• Your current notice period.
If we invite you for an interview, we collect:
• Details about any condition that you believe may affect your performance during our selection process and any adjustments you may need us to consider making throughout the process.
• Any other information you give us, or observations we make through interviews, that are relevant for your application
• A form of identification, proof of address and current and previous addresses, and insurance numbers so that we can carry out “Right to Work” checks.
• Details about former employers, managers or colleagues you want us to contact as part of our referencing process.
Giving this information is optional but, if you choose not to provide this, we may not have enough information about you to consider your application.
Information we get from outside LHV
We may also obtain your contact details and professional profile from:
• Recruitment or executive search agencies
• Professional networking sites or other public sources such as social media and job boards such as LinkedIn
If you are invited for an interview and are offered a position at LHV we will also collect the results of your background checks from background checking agencies we work with.
Background checks (where applicable) cover the following information:
• Identity Check
• Adverse Financial Check
• Professional/Technical Membership Check
• Directors Search
• Sanctions File Check
• Media Searches Check
• FCA Check
• Immigration status check if you are not a British national
• References from previous employers, managers or colleagues.
How we use your information
• We organise the recruitment process and assess your qualifications and suitability. That includes e.g. communicating with you, evaluating and analysing your application data, verifying the data you presented us, getting references, organising recruitment interviews.
- Data we process for that purpose: name, personal identification number, data in the CV and covering letter (inc. education, prior work experience, training certificates) and references.
- Legal basis: preparations for entering into a contract for employment or consultancy.
• We carry out background checks.
- Data we process for that purpose: name, personal identification number, data on prior warnings and convictions, data concerning ongoing judicial proceedings, data on international sanctions, payment default data, residence, contact details, affiliations with companies, references and immigration status.
- Legal basis: With respect to senior management positions, the relevant legal basis is legal obligation. With respect to other positions, the relevant legal basis is our legitimate interest to ensure than an LHV employee has an impeccable reputation and cannot be subjected to the influence of third persons.
• We learn about your fitness and suitability for senior management position as part of the Financial Conduct Authority’s (“FCA”) Fit and Proper test for Employees and Senior Personnel.
- Data we process for that purpose: name, employment record, education, past convictions, payment default information, disciplinary record and any other data we are required to collect to meet the prevailing FCA regulations.
- Legal basis: legal obligation.
• We make sure you have the right to work in the UK.
- Data we process for that purpose: passport, ID card, Immigration Status Documents, birth or adoption certificate, Certificate of Registration or Naturalisation, Certificate of Application, Application Registration card, Positive Verification Notice, Share Code and information on right to work in UK from Government portal, Biometric Residence Card, National Insurance Number and any other documents provided by you as evidence of right to work in the UK.
- Legal basis: legal obligation.
• We run our recruitment and selection process, including our applicant tracking system.
- Data we process for that purpose: name, data in the CV and the covering letter, references, data in application forms, technical tests, employment applications you have sent to LHV.
- Legal basis: legitimate interest to promote our recruitment process.
• We share your contact details with our travel provider if you need to travel to an interview or stay at a hotel.
- Data we process for that purpose: name, e-mail address, telephone number.
- Legal basis: legitimate interest to facilitate our recruitment process for candidates.
• We keep a copy of your application data if you let us know you want to be considered for other roles (see for how long we store your data below).
- Data we process for that purpose: name, data in the CV and covering letter, data in application forms, technical tests and references.
- Legal basis: your consent.
• We use the data you share with us on a voluntary basis for our diversity and inclusion monitoring.
- Data we process for that purpose: e.g. diversity monitoring form data, information you share with us contained in your CV or covering letter.
• Legal basis: your consent.
How we use your ‘special category’ data
We may need to process Sensitive Personal Data about job applicants that data protection laws refer to as “special category” data. Data protection laws require a second lawful basis to process “special category” data in addition to consent, contractual duty, compliance with legal obligations, protection of vital interests, performance of a task in the public interest or the pursuit of legitimate interests.
We will mostly only process Sensitive Personal Data where it is necessary for complying with our obligations under the law or where we have your explicit consent to do so (which can be withdrawn at any time). However, we may not always need your explicit consent to process your Sensitive Personal Data, such as where you have clearly made such Sensitive Personal Data publicly known, it is necessary for compliance with our obligations under employment law, for the avoidance of harm to yourself or anyone else, it is necessary for a substantial public interest, it is necessary for the purposes of a legal claim or for reasons of public interest in the area of public health.
For example, we may use Sensitive Personal Data with respect to your health for health and safety purposes, and we may use Sensitive Personal Data with respect to your racial or ethnic origins or religious and philosophical beliefs or sexual orientation to ensure meaningful equal opportunity monitoring and reporting.
Who we share your data with?
We share your Personal Data with companies that help us recruit and need to process your details.
This includes:
• Recruitment or executive search agencies that help us with the recruitment process
• Other companies in the LHV group
• Personnel Checks, a screening company who run Disclosure and Barring Service (the “DBS”), background checks (including identity, credit, FCA, Media & Sanctions checks) and reference checks on our behalf (read Personnel Check’s Privacy Notice to learn more)
• Recruitment software service providers, including Greenhouse Software
• Psychometric assessment providers, including Predictive Index (https://www.predictiveindex.com/privacy/)
• Benefits broker and third-party providers such Private Health Insurance, Life Assurance
• Pensions provider
• Outsourced payroll provider
• UK visa sponsorship management system
• Occupational health services providers
• Cloud computing power, storage and software providers, including AWS and Google Cloud
• Your referees, if your application is successful.
The relevant authorities
We have a legal duty to inform the Prudential Regulation Authority and the FCA about certain roles we fill. This includes declaring in certain circumstances if a candidate for a senior role has a criminal record.
Public bodies
We ask the Disclosure and Barring Service to check your criminal record, if this is necessary for the role. In some circumstances, we may share your details with other parties, for example, with the Home Office with respect to any visa sponsorship process. This is to comply with the law or to protect our rights, property or safety.
Consultants and legal advisors
We may share your details with consultants and legal advisors if this is necessary to resolve an issue or get advice on your suitability for a role. If you are offered a role with LHV, we will initiate background checks with our screening partner, Personnel Checks, and some of the Personal Data you have shared with us during the hiring process will be shared with them. Your Personal Data will also be used to verify your identity.
Where we store or send your data
We store the data we collect from you in the UK and the European Economic Area (the “EEA”). If we transfer the data we collect from you to organisations outside of the EEA, we ensure that your data is protected as follows:
- The European Commission has determined that the country offers an adequate level of data protection; or
- We have agreed to the European Commission’s standard contractual clauses on data protection with the relevant organisation.
How long do we store your Personal Data for?
If you are unsuccessful, but agree that we can keep your Personal Data for other job openings, we retain your Personal Data for 2 years after we close the hiring process.
If you are unsuccessful and do not agree for us to retain your data for future hirings, then we will keep your Personal Data for up to 2 years after we close the hiring process. The reason for keeping your Personal Data for that long is to protect ourselves in potential legal proceedings and the storage period reflects the statute of limitations for such matters.
If you are a successful candidate, we may preserve your Personal Data for longer, following the time limits for the storing of Personal Data established in various legislation and the expiration times of potential claims.
Your rights
You have a right to:
- Obtain information on whether LHV is processing your Personal Data and access the Personal Data we hold about you (make a data subject access request)
- Ask for a copy of your Personal Data in a portable (machine-readable) format or make us send it to someone else. Such right is restricted to data which we have obtained directly from you and which we process electronically based on your consent or for the performance of a contract
- Make us correct inaccurate, insufficient or incomplete data
- Ask us to delete, block or suppress your Personal Data. For legal reasons, we might not always be able to do so. There may be times when we continue to use your Personal Data when we are required to do so by law or when we need to continue processing, including retaining, your Personal Data on the basis of our legitimate interest, e.g. in legal disputes.
- Withdraw any consent you have given us
- Object to the processing of Personal Data we carry out based on our legitimate interest. You also have the right to request from us the legitimate interest assessments
- Ask us to restrict the processing of your Personal Data for one or several purposes.
To do any of the above, please email dataprotection@lhv.com with your request. In accordance with the UK GDPR, we have one month to take action. If necessary, we are allowed to extend that period by two further months, in which case we inform you of any such extension within one month of receipt of your request, together with the reason for the extension.
How to make a complaint
If you have any questions or concerns about how we use your information, please email recruitment@lhv.com and we will do our best to resolve it. You can also contact our Data Protection Officer by e-mail at dataprotection@lhv.com.
If you are still not happy with the response you receive, you can refer your complaint to the ICO or a data protection supervisory authority in any EEA country you live or work in, or where you think a potential breach has happened. For more details on the ICO, please visit their website at ico.org.uk.
Definitions
“Controller” means the entity that decides how and why Personal Data are processed. In many jurisdictions, the Controller has primary responsibility for complying with applicable data protection laws.
“Personal Data” means information that is about any individual, or from which any individual is directly or indirectly identifiable, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that individual.
“Sensitive Personal Data” means Personal Data about race or ethnicity, political opinions, religious or philosophical beliefs, trade union membership, biometric data, physical or mental health, sexual life, any actual or alleged criminal offences or penalties, national identification number, or any other information that are deemed to be sensitive under applicable law.
“UK GDPR” means the GDPR as it forms part of the laws applicable in the UK by virtue of section 3 of the European Union (Withdrawal) Act 2018, and as applied and modified by Schedule 2 of the Data Protection, Privacy and Electronic Communications (Amendments etc) (EU Exit) Regulations 2019 (SI 2019/419) or as modified from time to time by other laws applicable in the UK).
Please select Please confirm that you have read and understood the Privacy Notice and that you agree to LHV retaining your data for a period of 2 years in accordance with this policy. *
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