Job Description
Director of Marketing and Communications
The John Lyon Marketing and Communications Department oversees the full range of external relations and internal communications at the School. This includes multi-channel marketing and admissions advertising as well as maintaining the combined John Lyon and Quainton Hall School’s websites, social media channels and publications, and also looking after the School’s brands.
Principle Responsibilities include, but are not limited to:
- Manage all aspects of marketing and communications for John Lyon School and Quainton Hall School
- Set out a marketing and communications strategy that works for the needs of the combined School, in line with budget planning and monitoring delivering best value and return on investment
- Assess how to best utilise the Schools’ advertising budgets to ensure they are seen by the desired outside audiences, particularly through social media and Google advertisements
- Work closely with the Alumni Relations and Development Coordinator to drive links with Old Lyonians and seek opportunities for development activity
- Work closely with the Director of Admissions and Registrar to plan, advertise and run successful School in Action events and other marketing activities to increase pupil registrations
- Increase the visibility of both schools in existing marketplaces, whilst seeking out new markets, with the aim of making John Lyon and Quainton Hall first choice schools
- Set and manage clear and consistent guidelines for all materials produced in both schools
- Ensure excellence in photographic images of the schools and their activities; commissioning professional photography and filming when appropriate, maintaining an image archive and managing record retention arrangements in accordance with GDPR
- Work professionally and creatively with a range of stakeholders, including the Head of John Lyon, Headmaster of Quainton Hall, Deputy Heads, Heads of Department and other staff
- Line manage the Marketing & Communications Assistant and oversee the output of the Registrar and the Alumni Relations and Development Coordinator
- Plan and oversee the marketing and communications budget, in concert with the Admissions and Alumni budgets
- Upload a CV and brief covering letter to complete the application process.
- If you encounter difficulty with the online procedure, please contact: nikki@anthonymillard.co.uk or telephone +44(0)203 4275414.
- Applications will be acknowledged and then evaluated against the selection criteria.
- The letter of application should contain the names, addresses, email addresses and telephone numbers of three referees to include your current and past direct line manager.
- Full references will be required for the short list interviews, but will only be taken up when AMC has received specific consent from candidates to do so.
- Short listed candidates will be required to bring original documentation, proof of identity and certificates with them to interview.
05/11/2021
Location:
Harrow, London
Competitive
The John Lyon School
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.
Middle Road
Harrow
Middlesex
HA2 0HN
http://www.johnlyon.org