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Job Description
Director of Marketing - Fintech / Payments
Hybrid working occasional trips to London office
Industry sector
Brand Marketing,Business Operations,Corporate Communications/PR,Digital Marketing,FinTech,Marketing,Mobile Commerce,Business Performance
Job type
Permanent | Full Time
ASAP
Posted date
18/02/2022
Not specified
Director of Marketing - Fintech / Payments
brand, communications, story-telling, account based marketing - flexible working, generous basic plus shares
Our global client offers a cutting-edge Payments solution. They are seeking a strategic , innovative and hands on Director of Marketing.
If you are a seasoned Marketeer with Payments / Fintech expertise, please get in touch
Day to day you will
- Build and grow the marketing department, including brand, communications, demand generation, product, and content marketing.
- Direct all corporate communications, including press, analyst, and investor, communications
- Enhance company’s brand and differentiation to the market, especially with customers
- Develop and manage the company’s demand generation program, with a focus on ABM and content marketing
- Manage a Marketing Manager to oversee marketing automation, demand generation and campaigns
- Lead product marketing efforts, working closely with Product Managers to communicate product attributes and features to internal and external audiences
- Support the sales enablement needs of a global sales team, with best-in-class materials and sales training designed to scale the company’s revenue generation
- Design and execute a content marketing plan that both establishes thought leadership in fintech and payments, as well as generates customer demand
- Gradually grow a diverse, high-performance team environment that inspires pride, retains and motivates employees, and attracts new top talent
To be successful in this role, you will have :
- Minimum of seven years of experience in a senior leadership marketing or communications role in a payments / fintech company
- Ability to manage as well as roll up your sleeves to get the work done
- Ability to think outside of the box and find creative solutions
- Able to prioritize and juggle a number of ongoing projects across different marketing disciplines
- Successful track record building B2B content programs that increase brand awareness, drive growth, and provide value to the target audiences
- Executive presence – ability to communicate internally and externally in a calm, professional and confident manner
- Experience with Account-Based Marketing Programs desired
- Experience in managing a globally distributed team