Job Description
Principal Product Marketing Manager - (1523.5)
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Location
Bray, IE
If your skills, experience, and qualifications match those in this job overview, do not delay your application.
Cork, IE
Dublin, IE
GB (Primary)
London, W2 1HQ GB
Maidenhead, SL6 4UB GB
Nottingham, GB
Job Description
About RWS:
RWS Holdings plc is the world’s leading provider of technology-enabled language, content management and intellectual property services. We help our customers to connect with and bring new ideas to people globally by communicating business critical content at scale and enabling the protection and realization of their innovations.
Our vision is to help organizations interact effectively with people anywhere in the world by solving their language, content and market access challenges through our collective global intelligence, deep expertise and smart technology.
Customers include 90 of the globe’s top 100 brands, the top 10 pharmaceutical companies and 18 of the top 20 patent filers worldwide. Our client base spans Europe, Asia Pacific, and North and South America across the technology, pharmaceutical, medical, legal, chemical, automotive, government and telecommunications sectors, which we serve from offices across five continents.
Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L).
Are you passionate about building great customer experiences and developing scalable products? Do you want to have impact on thousands of enterprise customers and improve the way they process multilingual content every day? Do you want to be part of a fast-growing product line and work in a fast-paced entrepreneurial environment? Does building new products excite you?
About the role:
RWS is looking for a Principal Product Marketing Specialist to help us drive our enterprise-grade secure Machine Translation product line forward and help develop new Linguistic AI capabilities.
This is a very rare opportunity to join a select world-class technology group with 15+ years of experience in Machine Learning and Natural Language Processing and delivering massive scale enterprise grade products – both on-premise and in the cloud. This position provides a unique chance to shape a fast-growing business.
In this role you will build deep understanding of our customers’ needs, collaborate with product management, sales and other marketing functions. This is a true 360-degree role requiring coordination between customers, partners, sales teams, technical sales, marketing, technical account management, legal, and finance.
A successful candidate will bring strong business acumen and judgment, and a desire to have an industry wide impact and ability to work within a fast-moving environment.
The ideal candidate has exceptional problem-solving skills, sound business judgment, and demonstrated experience in collaborating across cross-functional teams. You have a proven ability executing both strategically and tactically, and are excited to take on a new, not yet fully defined challenges.
At RWS you’ll experience the benefits of working in a dynamic, entrepreneurial environment with proprietary technology.
RWS is looking for a proven Director of Product Marketing with experience in AI solutions for the enterprise. Our portfolio of Linguistic AI products is growing in breadth and depth. We’re looking for someone who can leverage that early success and bring the portfolio’s performance to the next level.
The main Linguistic AI product set to focus on are the ones related to Enterprise Machine Translation (Language Weaver).
The Product Marketer (PMM) will be responsible for understanding the markets and buyers in order to devise and lead the go-to-market strategy. He or she must work cross-functionally, unifying and motivating peers from different teams (e.g. product management, communications, field marketing, sales).
The PMM develop an expert understanding of buying audiences and will act as a subject matter expert (SME) who transfers knowledge about markets, buyers and product across marketing and sales functions.
Responsibilities:
- Work with Product Management to define the market opportunity for RWS’s Linguistic AI offerings; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy.
- Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles.
- Influence product development through well-defined market requirements.
- Write and socialize the following product-level documents: marketing plan, launch plan, sales enablement plan.
- Develop product positioning, value propositions and messaging that resonate with the buying audience and produce the source messaging blueprint.
- Collaborate with marketing peers and resources to produce relevant content for target buyers.
- Develop the competitive comparison guide for use in positioning against similar offerings from other organizations.
- Collaborate with a sales enablement and/or sales operations to execute the sales enablement plan.
- Enable sellers and coordinate the development of sales content and activities for direct and indirect sales.
- Assist in product naming by providing market, competitive and customer context.
- Manage launch planning and orchestrate execution of the commercial release of a product.
- Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building.
- Serve as market-facing SME/thought leader for the product and interface with industry analysts as a company representative.
- Assist in the development of customer references, testimonials and case studies for external and internal use.
- Assist in the development and execution of product retention and upsell/cross-sell strategies.
- Review win/loss interviews and perform ongoing analysis to determine the level of customer product adoption and provide feedback to the product team.
- Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts.
Requirements:
- Minimum of 8 years of product marketing experience.
- Related market/industry experience preferable.
- Technical/product category experience preferable.
- Ability to conduct market, competitor and customer research to gather insights and assess market opportunities.
- Ability to create value propositions and messaging strategies.
- Ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships.
- Ability to analyze information collected from win/loss interviews and pipeline behavior (conversion rates and velocity) to detect breakdowns in the marketing and sales process.
- Ability to link product launches to organizational campaign themes and goals.
- Strong writing, communication, presentation development and delivery skills.
- Critical thinking.
- Project management.
Behaviors
- Strong business acumen.
- Creative and innovative.
- Empathetic to buyers, customers, users and sales resources.
- Collaborative, able to work across functional teams.
- Detail-oriented, well organized, efficient with time management.
Knowledge
- Target personas and buying processes, relevant industries/segments, overall market landscape.
- Relevant market trends, including regulatory, legal and technology.
- Sales methodologies, sales organizational structures and routes to market.
- Best practices and emerging trends related to innovation and go-to-market.
- Infinite training, professional development and personal growth opportunities.
- The rare opportunity to impact how organizations communicate globally. There’s a reason we work with 90 of the top 100 brands.
- Smart, engaged co-workers, a culture of diversity, innovation and opportunity.
Life at RWS - We work hard together to deliver for our customers; our expertise, professionalism and determination to never let others down drives us to be passionate and serious about what we do, deliver customer value, yet always adding a human touch.
As a company focused on connecting people through language, diversity and inclusion are fundamental to our company culture. RWS is an Equal Opportunities Employer and we are committed in ensuring that all employees work in an environment free from all forms of harassment and discrimination and one that actively promotes teamwork, diversity and trust. All employees have a right to be treated with respect and dignity. RWS operate in a manner for the inclusion of all - any form of discrimination is expressly prohibited. Employees are selected and promoted on merit alone and no other factors whether race, gender, age, religion, marital status, gender identity or disability are taken into consideration.
We are proud to work in a company where all can succeed and grow their career and while RWS operates in accordance with all local employment laws, if local law enables any form of discrimination this is against RWS company policy and we will adhere to the highest standard.
Recruitment Agencies: RWS Group PLC does not accept agency resumes. Please do not forward any unsolicited resumes to any RWS employees. Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.