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Job Description
What is the role
The E-commerce Trading manager is a brand new role to the business, working within our trading team, to manage the trading across one of our six brands, including quickly growing international territories.
Working with the Trading team & Trading Director you will devise the online trading plan for our UK & international territories including; promotional plan, product category and SKU priority, and content creation, working within budget and meeting sales targets for all web sites.
Lead trading initiatives across the online business to ensure the brand/s remain competitive in the marketplace but retaining the core brand values.
What you will do
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The E-commerce Trading manager is a brand new role to the business, working within our trading team, to manage the trading across one of our six brands, including quickly growing international territories.
Working with the Trading team & Trading Director you will devise the online trading plan for our UK & international territories including; promotional plan, product category and SKU priority, and content creation, working within budget and meeting sales targets for all web sites.
Lead trading initiatives across the online business to ensure the brand/s remain competitive in the marketplace but retaining the core brand values.
What you will do
- Market Analysis: Conduct regular competitor analysis of the market to establish trends, competitor promotions & consumer behaviour. Develop insights from this to devise daily, weekly & strategic actions
- Trading Strategy: Plan and activate a trading strategy adapted to merchandising plan, bestselling products and trends, seasons, product launches, events & calendars.
- Marketing campaigns: Plan & execute brand awareness activity across platforms, to drive awareness, growth & new customer acquisition designed for the target market
- Creative thinker: Plan and brief the trading communications to customers ensuring they are tailored to the market, designed appropriately & mobile first
- Digital Marketing: Promote bestseller & trend driving product in line with market performance and new product launches through all digital marketing channels. Manage all paid digital marketing channels striving for growth, revenue & profitability across the territories adapting strategy & campaign structure suitable for the market
- Translation & Localisation: Manage the translation agency & tools to ensure sites & marketing communications are relevant, appropriate & commercial
- E-commerce: Regular analysis of e-commerce performance ensuring we are competitive in payment gateways, delivery methods & other services. Work with the development & trading team to continually improve user experience driving conversion rate and reducing bounce rate.
- Budget management: Plan and budget of marketing costs in line with company expectations and optimised towards key periods
- 2+ years Fashion Retail experience
- 2+ years E-commerce/Digital Marketing experience
- Commercial awareness
- Technical understanding
- Creative thinker
- Analytical and Reporting Skills
- Team & stakeholder communication
- Highly motivated and a desire to be the best
- Proven ability to work well within a team and to use own initiative
- An energy and enthusiasm to succeed
- Ability to work hard and smart
- Ability to adapt to frequent change and a high-pressure environment
- Outstanding loyalty and commitment to the business