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Job Description
Email Marketing Manager
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.
Salesforce Marketing Cloud
London - Hybrid
Please apply if you have experience from Financial Services, Insurance or Automotive sectors
This role will deliver market-leading customer communications and campaigns across the entire lifecycle, from prospect conversion to customer renewal and advocacy.
Responsibilities:
- Developing and executing multi-channel CRM campaigns across the customer lifecycle, maximising opportunities for targeting, personalisation and conversion rate optimisation.
- Being the Salesforce Marketing Cloud ‘expert’ for the Marketing team; ensuring campaigns are best-in-class, and futureproof and upskilling others in campaign management.
- Defining and tracking key performance metrics; working with the team to manage performance, standardise reporting, and ultimately using data and insights to refine campaign plans, save time and support prioritisation
- Developing test and learn strategy to continuously improve results across conversion, retention and engagement, addressing customer segment-specific needs.
Experience Needed:
- Proven successful experience in developing segmented, personalised, and tailored email campaigns, with a clear understanding of automation opportunities.
- At least 5+ years experience working with Salesforce Marketing Cloud or a similar campaign management tool.
- Experience of directing and managing agency support.
- Excellent written and spoken communication skills.
- Experience of preparing and managing budgets.
- Demonstrable experience in sharing expertise to up-skill other team members, encouraging creativity and innovation.