Role: Senior Paid Media Strategist / Specialist (Freelance)
Team: Strategy Team
Reporting To: Senior Strategist
Schedule: Freelance (2 days p/w)
Location: Flexible with 1 day in office
Start Date: December 2022
ABOUT WARM STREET
We are a next generation social agency driving business growth through music and culture. Warm Street has been built by a team of music heads who have a love for music and the cultures surrounding it. Our past experience helped us become consultants, building brand identity and cultural sincerity. We’re best known for our work with the likes of Red Bull Music Academy, Wray & Nephew, Magnum, Ballantine’s and Converse London.
THE ROLE
The Paid Media Strategist is knowledgeable in planning, developing and implementing paid media strategy for consumer brands. They will contribute to and execute against advertising and amplification strategies with a strong understanding of paid social media campaigns, sponsored content, and influencer identification. They are responsible for building paid strategic work for set clients in the business, working closely with senior leads and Business Directors to inform and define brand or campaign direction.
WHAT WE ARE LOOKING FOR
We are looking for a paid media strategist to join the strategy team for 360 social media campaigns for brand clients who activate in music and culture. You will have experience of all aspects of paid social and be used to working across multiple account teams adding your expertise and knowledge of social and digital platforms. You will have deep knowledge of the backend ad management systems and how to plan and execute ads across all social media platforms (including emerging platforms) and create stellar insights.
DAY-TO-DAY RESPONSIBILITIES
WHO ARE YOU:
You are data driven in your approach with 8+ years of experience in Paid Media. Passionate about social media with working in social & content. Have a good visual eye for insights. You will have a keen eye for detail, able to deliver regular weekly reports and updates, to a high standard. An independent, yet highly collaborative worker as you will largely be working remotely. Knowledge of brand, comms, culture and social strategy. Deeply passionate about music culture and experience of music campaigns. Interrogating briefs and responses: challenging and building on paid strategic choices.
REQUIREMENTS
OUR VALUES
We’re not here to coast along with the traditional marketing industry model, we want to change the face of culture, do things no-one else will take a risk on and push our clients to positively impact people’s lives. We are a purpose driven company, and actively involve our team in defining how we can better support the cultures and communities we work with.
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