Job Description
ETS, a global education and talent solutions organization, enables lifelong learners to be future ready. The company advances the science of measurement to build the benchmarks for fair and valid skill assessment. ETS is committed to powering human progress by promoting skill proficiency, empowering upward mobility, and unlocking more opportunities for everyone, everywhere. ETS stands as a beacon of educational innovation, dedicated to revolutionizing learning experience worldwide. Established in 1947, ETS is committed to transforming the dissemination, accessibility, and absorption of knowledge to advance quality and equity in education. ETS empowers individuals to unlock their full potential and achieve their academic aspirations, recognizing that academic success alone does not fully measure one's capabilities. In today's rapidly evolving world, it's equally crucial to cultivate work skills and foster a commitment to lifelong learning. By offering a comprehensive suite of tailored solutions, ETS addresses the diverse needs of students, educators, and institutions, leveraging interactive learning platforms, digital resources, advanced analytics, and assessment tools to foster engagement, facilitate collaboration, and drive tangible outcomes. Founded on the belief that learning holds the power to transform lives and shape the world, ETS's commitment to research, assessment, and measurement reflects its dedication to empowering individuals on their unique paths to success. This role will be the Global Director for TOEFL Marketing, a flagship product of ETS. This role will report into the Global GM of TOEFL. This role will have direct collaboration with the centralized corporate Marketing team. This role can be based anywhere in EMEA region. PRIMARY RESPONSIBILITIES • Serve as the expert marketer for ed tech product, crafting and executing a comprehensive marketing strategy across digital, MarTech, traditional advertising, PR, & brand dev. • Collaborate cross-functionally with sales, product development, and finance to ensure alignment of marketing strategies with overall business objectives. • Lead digital marketing efforts and marketing automation to enhance online presence and lead generation for both B2C and B2B audiences. • Strategically plan and manage marketing budgets to align with organizational goals. • Spearhead customer acquisition initiatives and devise retention strategies to maximize customer lifetime value. • Supervise pricing, product marketing, marketing communications, advertising, and public relations activities. Leading and building high-performing teams: • Oversee performance marketing, content creation, and Go-To-Market (GTM) teams • Serve as a global marketing thought leader for the product area, supporting both global agendas and local business units (Bus)• Build, mentor, and lead a results-driven marketing team, fostering a culture of creativity, innovation, and accountability. • Ensure the marketing department is equipped with the necessary resources and focused on achieving the right goals and objectives for success Driving strategy and optimizing data: • Drive growth by continuously evolving the product's communication strategy to adapt to changes in the media landscape and consumer behavior, utilizing data-based insights • Lead competitor research efforts and stay informed about macro trends relevant to all business teams KNOWLEDGE/SKILLS: • Demonstrated senior leadership experience of at least 3 years and a minimum of 10 years in digital marketing, including extensive expertise in performance marketing. Ideally in a global role • Accountable for managing a substantial marketing budget, ensuring allocation to strategic initiatives supporting product's commercial growth. • Proficiency in upgrading MarTech stack and tools, showcasing adeptness with modern technologies. • Background in fast-growth, high-volume digital-first businesses or online marketplaces encompassing both B2B and B2C environments. • Track record of leading global marketing strategies. • Strong data proficiency and exceptional analytical skills. • Proven experience in performance marketing disciplines such as PPC, SEO, paid search, social marketing, and digital marketing • Familiarity with lead generation tools including Hubspot, Apollo, Marketo, and Outreach.io. • Outstanding presentation abilities with confidence in addressing senior executives. • Implemented successful programs for ongoing testing and measurement across the department. • Possesses an innovative mindset with an entrepreneurial inclination. EDUCATION AND EXPERIENCE • Bachelor’s degree in business or associated concentrations, MBA strongly preferred. • 13+ years of demonstrated success leading teams (on-site and remote) both directly and in a matrix based environment.