Job Description
Why SoftwareOne?Location: United Kingdom / USA East Coast (100% remote and hybrid options) SoftwareOne is redefining how organizations build, buy and manage everything in the cloud. By helping clients to migrate and modernize their workloads and applications – and in parallel, to navigate and optimize the resulting software and cloud changes – SoftwareOne unlocks the value of technology. The company’s almost 9,000 employees are driven to deliver a portfolio of 7,500 software brands with sales and delivery capabilities in 90 countries. Headquartered in Switzerland, SoftwareOne is listed on the SIX Swiss Exchange under the ticker symbol SWON.The roleSoftwareOne's team of hundreds of digital workplace specialists design and deliver solutions with unified communications, backup, security, cost control, and adoption services, user training, and support workplace options that fit our client's industry and culture. We operate a dedicated security operations centre (SOC) that tracks data vulnerabilities globally to prevent losses due to break-ins or employee errors. SoftwareOne, a global software and cloud technology solutions provider with almost one billion (USD) in 2021 annual revenue, has embarked on a marketing transformation journey. We are now seeking an experienced senior marketer to head up our digital workplace and security marketing initiatives globally. They will also cover select vertical solutions in nonprofit, education and healthcare.Are you passionate about the role of a Modern and Digital Workplace in advancing digital transformation? We need an innovative marketer to help architect our portfolio and put us on the map as a thought leader and expert solutions provider. Drive how marketing can deliver bottom-line impact and be the marketer who sets the strategic direction for SoftwareOne Digital Workplace (DWP) Solutions. Work with our global strategic alliance partners on a joint go-to-market. As Global Marketing Manager for Digital Workplace, you will be instrumental in impacting awareness and demand for our intelligence collaboration and communication platforms, UC conferencing and telephony, voice services, adoption services and secure remote working environments.This role reports to the SoftwareOne global marketing head of SAP, DWP, Security & Industry Solutions.Core Tasks and ResponsibilitiesLead Digital Workplace marketing globally, working closely with global Service Line marketers (Cloud & Applications, SAP, Software Sourcing & Portfolio Management), global sales, regional and local marketing counterparts as well as strategic alliance partnersCollaborate with SoftwareOne to Digital Workplace global and regional service leads, sales leads, and local marketing teams to develop the DWP marketing strategy, plan and executionHelp shape new services offerings with the product development and service line leadership team, including value proposition, buyer personas, external facing marketing collateral, industry analysts, and product lifecycle marketingBuild brand awareness for DWP services in priority markets globally via thought leadership, digitally enabled content, and multichannel/format campaignsManage relationships with DWP community and partner ecosystem including memberships, sponsorships, co-marketing, and virtual/physical event presenceCo-develop and provide campaign-able content, working with country marketers to support their market segmentation, buyer targeting, demand gen and inside sales/SDRs and lead attribution/trackingOptimize performance and track key marketing-related metrics including MALs, MQLs, customer acquisitions, DWP consumption, and campaign ROICollaborate with sales enablement to provide inputs to sales messaging, pitch decks, case studies and references, and product release updatesWhat we need to see from youore Tasks and ResponsibilitiesLead Digital Workplace marketing globally, working closely with global Service Line marketers (Cloud & Applications, SAP, Software Sourcing & Portfolio Management), global sales, regional and local marketing counterparts as well as strategic alliance partnersCollaborate with SoftwareOne to Digital Workplace global and regional service leads, sales leads, and local marketing teams to develop the DWP marketing strategy, plan and executionHelp shape new services offerings with the product development and service line leadership team, including value proposition, buyer personas, external facing marketing collateral, industry analysts, and product lifecycle marketingBuild brand awareness for Digital Workplace services in priority markets globally via thought leadership, digitally enabled content, and multichannel/format campaignsManage relationships with Digital Workplace community and partner ecosystem including memberships, sponsorships, co-marketing, and virtual/physical event presenceCo-develop and provide campaign-able content, working with country marketers to support their market segmentation, buyer targeting, demand gen and inside sales/SDRs and lead attribution/trackingOptimize performance and track key marketing-related metrics including MALs, MQLs, customer acquisitions, DWP consumption, and campaign ROICollaborate with sales enablement to provide inputs to sales messaging, pitch decks, case studies and references, and product release updates Requirements and QualificationsBA/BS degree or equivalent experience5-8 years B2B technology marketing experience (required)5+ years with technology SI/consulting/SaaS marketing organization (preferred)Understanding of digital workplace solutions (e.g., Microsoft 365 and Microsoft Teams in specific, Google Workspace, and other comparable offerings), UC in general, workplace security (cybersecurity user awareness, identity management, Microsoft365 security)Experience collaborating in with global or multi-country marketing teamsTrack record of defining messaging, developing content, and executing go-to-market programs across a variety of digital channels, media, and events for tech and CXO audiencesManaging marketing programs leveraging martech, data and digital platforms throughout the client journey and sales pipelineResponsibility for measurable revenue contribution to sales pipeline through demand generation and/or ABMExecutive presence, outstanding communications, and writing skills (complete English proficiency), situational awareness, and experience navigating matrixed organizationsExperience working with enterprise sales reps and account managers hands-on through the sales cycle, and generating customer storiesSelf-motivated, innovative, collaborative, multi-tasker, creative, and analytical. You see around corners; proactively troubleshoot, solve problems, and make informed, data-driven decisionsStrong project management skills with exceptional attention to detailProven ability to excel in a dynamic, fast-paced environmentAvailability for domestic and occasionally global travel (up to 15%)