Job Description
This is an amazing opportunity for a highly motived Social Media Manager that loves to combine strategic thinking with hands-on operational execution and wants to join an energetic, fast-paced and fun Hult Marketing team at its head office in London.
Apply below after reading through all the details and supporting information regarding this job opportunity.
This role is perfect for a Social Media Manager who loves to build a brand through exciting social initiatives and thinks holistically about the relationship between online and offline in order to create and execute strategic social media plans to a global audience.
In this role, the successful candidate would collaborate with and be the main contact point for all disciplines within the global marketing team (Design Studio, Content Creation, Marketing, Email/Paid/Search/Affiliates, Business Intelligence) in order to coordinate and manage the development of strong social media executions. They would also act as the key point of contact for the wider in-market Sales/Enrollment organization in order to ensure the highest level of collaboration between all key stakeholders on a global scale.
Responsibilities
- Lead the organic social content strategy
- Drive brand awareness, affinity and engagement throughout all key social media platforms and in line with Hult's brand positioning and DNA
- Research and develop relevant content strategies to reach Hult's target audience
- Create organic social campaigns that encourage social share and engagement, working with design, content, and technical teams
- Manage and support one social media executive for the daily social media scheduling and posting
- Analyze campaigns and translate qualitative data into recommendations and plans for social media & content marketing
- Develop weekly/monthly content calendars based on data and KPIs – initiate multi-platform posting and social listening via a social media management platform (Sprout Social)
- Work closely with Paid Social Media manager to optimize campaigns and target audience groups
- Develop strategies that not only targets potential students, but also current and past students (i.e. alums) to increase referrals
- Monitor effective benchmarks for measuring impact of social media campaigns
- Responsible for media budget allocated for content distribution (for example, boosting) and all social media tools
- Manage Influencers and Communities
- Develop and expand community and/or influence outreach efforts
- Oversee Hult's Ambassador program (comprised of Hult students) - from selection of ambassadors to executing social posts and events
- Monitor, listen, and respond to users across all social channels – manage Hult's brand reputation and reviews across platforms
- Coordinate with events marketing team to promote and produce social events
- Continuously improve the chatbot logic to better respond to the ever growing queries via social media channels
- Become Hult's Social Channel Champion
- Stay up to date with the latest social media best practices and technologies, monitoring trends in social media tools, applications, channels, design and strategy.
- Become an internal champion, and help train others in the marketing team
- Conduct ongoing education to remain highly effective.
- Stay up to date with the latest social media best practices and technologies, monitoring trends in social media tools, applications, channels, design and strategy
Who are we looking for?
Skills & Qualifications
- Possesses knowledge and experience in the tenets of digital marketing
- Passionate about Organic Social Strategies and keeping up with trends
- Demonstrates creativity and documented immersion in social media
- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Tik Tok, LinkedIn, etc.) and how each platform can be deployed in different scenarios.
- Demonstrates ability to develop relationships within an international work environment and inspire others - works well with a wide range of people from different parts of the business and have the ability and desire to travel globally
- Maintains excellent English writing and speaking skills
- Enjoys a working knowledge of the blogging ecosystem
- Displays ability to effectively communicate information and ideas in written and video format
- Practices superior time management
- Is a team player with the confidence to take the lead and guide other employees when necessary (i.e., content development, creation and editing of content, and online reputation management)
- Possesses evident technical understanding and can pick up new tools quickly.
- Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution
- Must have the ability to adapt to brand voices.
- Must be able to work independently and within a team environment
Education & Experience
- 3-5 years of experience as a Social Media Specialist or similar role
- Excellent knowledge of Facebook, Twitter, LinkedIn, Tik Tok, Instagram and other social media best practices
- Experience in Adobe Photoshop is a must and Premier Pro a plus
- Good understanding of social media KPIs
- Experience with social media tools, such as HootSuite or Sprout Social
- Experience in working with creative teams - from briefing, feedback, to deployment
- Experience in running community groups on Facebook, Reddit, etc.
- Experience with audience and persona research
- Familiarity with web design and publishing
- Working knowledge of SEO and web traffic metrics
- Experience with CRM software, such as Salesforce, a plus
- Great interpersonal, communication, and presentation skills
- Superior written and spoken English skills
Please note that you must have the right to work in the UK to be considered for this position.
About us
Hult is a new kind of non-profit business school that constantly innovates to meet the needs of students, employers, and society in a world that is changing faster than ever before. More than a business school, Hult is a dynamic and multicultural community that educates, inspires, and connects some of the most forward-thinking business talent from around the world.
What we do
Hult International Business School is a non-profit educational pioneer and the first triple accredited US business school. Ranked by the Financial Times, Economist, Forbes, and Bloomberg Businessweek, Hult offers undergraduate, graduate, and executive education programs across its global campuses in Boston, San Francisco, London, Dubai, Shanghai, and New York. The school’s philosophy is that business skills can only truly be learned by doing. By immersing students from all over the world in practical, hands-on experiences from day one, this fresh approach to education is creating a global community of confident, entrepreneurially minded graduates, ready to tackle the challenges of tomorrow.
Solving problems and overcoming challenges is what our students do: all year, every year. We bring together creative, open-minded people from all over the world to find solutions to the world’s most pressing issues by doing business, not just studying it. So they graduate with the skills and the mindset to be ready for anything.
And now we’re looking for talented workforce that think the same way.
We seek to promote an environment for our students, faculty, and staff that welcomes people from all backgrounds, ethnicities, races, religions, genders, sexual identities, abilities, and personal circumstances in a spirit of inclusivity and belonging. At Hult, we believe that it’s through our diversity that we find our strength.
Mission statement
We strive to be the most relevant business school in the world. By using our global reach and always being creative, entrepreneurial, and on the cutting edge, our aim is to have a positive impact on individuals and organizations by transforming their management practices. In so doing, we hope to be the business school of choice for existing and aspiring leaders. We will contribute to sustainable growth, helping leaders to integrate commercial success and societal well-being.
Equal opportunities at Hult
Hult is dedicated to actively creating a diverse and inclusive environment and is proud to be an equal opportunity employer. We are committed to providing opportunity regardless of gender, religion, race, color, sexual identity, disability, ethnicity, age, and all the individual identities that make us unique. If you require any accommodation to assist you in the interview process, please submit this with your inquiry.
Hult offers competitive salaries and benefits in a global, empathetic, and highly multicultural working environment. If you are motivated by the prospect of an international career with a dynamic and forward-thinking school, we’d love to hear from you. Staff are also eligible for further training opportunities including the Hult staff MBA, and a dedicated training budget.
Hult International Business School is a 501 (c)(3) non-profit educational organization registered in the New England Commission of Higher Education (NECHE).