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Job Description
Background
Our client is seeking an innovative and results-driven Growth Marketing Executive to join their dynamic team. You will work closely with their Growth Marketing Manager to execute robust performance marketing campaigns across multiple platforms including META and Google. This role requires a strategic thinker with hands-on experience in digital marketing, excellent analytical skills, and the ability to manage multi-country campaigns.
Duties and Responsibilities:
- Work with the Growth Marketing Manager to execute the company’s performance marketing strategy across multiple countries
- Manage and optimise paid advertising campaigns across multiple platforms including Facebook, Instagram, TikTok and Google. Maximise ROAS and customer acquisition
- Work with the eCommerce team to improve user experience and maximise conversion rates
- Undertake daily performance analysis and report back to the Growth Marketing Manager and Product Marketing Manager on overall performance and trends – creative, copy, targeting etc.
- Work with our international teams to manage campaigns in existing markets and support the business to roll out localised campaigns targeted at new markets
- Manage affiliate marketing (Content, Vouchers, Cashback) with AWIN in the UK and DE.
Skills / Qualifications:
- Degree level - (in marketing, preferably).
- Excellent verbal and written communication skills.
- Proven experience in a similar role with a keen interest in beauty and lifestyle trends, as well as Brands. Previous experience in cosmetics is not mandatory, but may be advantageous.
- Numerate and analytical with the ability to produce reports and derive valuable insights and analysis. Commercially astute, proactive and self-starter.
- Unafraid to take charge when necessary, be decisive and build support for those decisions.
- A confident self-starter with a strong work ethic and strong team building skills.
- Excellent knowledge and strong understanding of the digital landscape and trends.
- Good and confident communicator with the ability to work across multiple departments.