Head Of Brand Job In Burntwood

Job Description

We’re working exclusively with this international provider of childcare as they continue their search for a Head of Brand for their expanding business. It’s an opportunity which will suit someone who is looking to take the next step upwards in their career as the role will involve implementation as well as the obvious strategic elements. With only one day in the office (Monday) this might suit candidates who live in the Midlands and slightly further afield.

The role:

As Head of Brand you will report into the European Marketing Director, taking responsibility for all brand strategy and reputation, external communications, research, customer performance and retention and inter-departmental marketing support. As a business, they operate on a world-wide basis, but your role will be to manage the Brand for the European marketing which currently includes the UK, Ireland and Italy, but may expand to other countries in the medium term.

Responsibilities:

• Develop and deliver effective short, medium, and long-term brand strategies to achieve KPIs, including brand awareness, consideration, and media coverage.
• Lead the PR strategy, including all aspects of press management, reputation management and crisis communications.
• Develop and deliver the external relationship strategy, including leading on all partnership activity.
• Develop and deliver the research strategy, acting as the central knowledge point of the business for market and customer insights.
• Work with key stakeholders to deliver initiatives that support prospective visiting parents.
• Lead on customer lifetime communications, both brand and operational support
• Represent the customer with a clear understanding of parent data and insights.
• Own the central support of marketing briefs from other departments and centres.
• Work closely with acquisition to ensure brand activity is supporting lead generation.
• Measure the ROI and effectiveness of all brand activities to ensure spend and activity are optimised at every opportunity.
• Lead on the strategy for brand content across all channels.
• Manage, coordinate, and optimise agencies to achieve objectives, KPIs and SLAs.
• Be the central co-ordinator for cross-team initiatives, ensuring the brand, customer and performance are always championed.
• Be a key leadership figure in the team, supporting both the team objectives and the European Marketing Director.
• Work seamlessly across online and offline channels.
• Coordinate, multi-task and effectively work cross-functionally, across a range of initiatives and with multiple stakeholders.
• Effectively manage priorities and deadlines.
• Measure and optimise initiatives that have a direct impact on the performance of centres.
• Manage and optimise the brand budget.

What we’re looking for:

To be considered for this role we’re looking for someone who is very commercially driven and has gained experience working within a branding team in a consumer focussed business. You must be able to demonstrate strong experience of brand research and insights and you’ll be quite data driven and focussed on market research, as well as experience of leading PR strategy and you’ll have some exposure to developing brand partnerships.

You’ll probably be someone who is looking to move into a Head of Brand role rather than someone who is already in that role. This is because the role is still very hands on, and you must be happy to get involved with implementation as well as strategy. You’ll be ambitious and be keen to deputise for the European Marketing Director in their absence but you’ll also have some people management skills from managing a small team. You’ll be a motivator and supportive and obviously very tenacious.

What’s on Offer?

This role is offered on a hybrid basis, with the requirement to be in the office on a Monday only. Salary is up to £60,000 and there’s a substantial performance bonus based on company and personal objectives. Discounted childcare is also available and holiday is 25 days plus your birthday. This is a growing role and offers a lot of opportunity to grow and develop your career.