Job Description
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Head of Brand Marketing Ruddington, East Midlands, United Kingdom
Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.
As a family-owned business our people are central to our success, and following years of organic, consecutive growth, we’re looking for people who share our core values of sustainability, trust, collaboration, and innovation to drive us forwards.
Software never stays the same and neither do we. We want our people to be part of a progressive organisation, encouraged to embrace change and new ideas to shape our future development. Your input is vital, which is why we’re committed to personalised learning paths for every employee to help you, and us, grow.
Our goal is to make the world of work easier as a leader in the HR, payroll, finance, and integration solutions software and services industry. We’re proud to design and develop some of the best business solutions like iTrent and People First to support our customers’ people-related challenges across every vertical.
Looking for the place where you can belong? Join MHR and help us shape the world of work.
As the Head of Brand Marketing you would be responsible for building the brand and image of MHR, our products and services, this role is critical for MHR as we increase our market penetration and coverage to support our future growth.
You will deliver this through the launch of efficient and effective multifunctional go-to brand marketing strategies for promotion of the brand/business within the market, the customer base and internally.
You will effectively manage the use of our internal marketing team and external agencies to deliver brand strategies, including budget, and performance management.
Role Responsibilities
The Head of Brand Marketing oversees the brand planning process inclusive of the definition of relevant advertising channel mix and strategies to encourage purchase.
The Head of Brand Marketing plays a leading role in the business’s brand building strategies across all channels. This is in collaboration with key stakeholders, including the Chief Marketing Officer and respective agencies.
The Head of Brand Marketing develops weekly/monthly/annual brand marketing strategies and monitors the performance of those strategies in order to make necessary updates and improvements.
The Head of Brand Marketing manages and maintains program specific research efforts regarding the brand.
The Head of Brand Marketing is tasked with keeping up with and understanding industry best practices and emerging strategies that will keep the brand marketing up to date and ensure the business has a competitive edge in brand awareness, acquisition, and retention. They have a responsibility in developing new creative, innovate, and out-of-the-box approaches in applying the business’s messages.
Key Skills
8+ years developing creative and innovative brand marketing strategies that heavily leverage offline and online mediums / channels in facilitating effective brand marketing programs and messages.
Preferably working in the position of a Head of Brand Marketing or a Senior Brand manager or Senior Advertising Manager.
Agency experience is a plus
Management of agencies (Advertising, PR, events, Web, SEO, and PR) is desirable (for all) but a must for Advertising agency management
Proficiency in Salesforce, Google Analytics, Marketo as well as understanding of the use of software such as Adobe Creative Suite 6, Illustrator, and InDesign which are necessary for the creation of brand marketing materials.
Benefits to support you personally and professionally
In addition to working with amazing people, with the freedom to be you, we provide a range of tailored benefits including:
Access to over 60 internal training courses, plus the ability to study for professional qualifications as well as cross-departmental mentoring and coaching programmes
Access to a GP 24/7, via SmartHealth - whole family access to GPs, confidential mental health support and the security of paid sick leave
Option to buy and sell additional holiday days on top of your standard 25 days and bank holidays
Discounts and cash back on leisure, travel, technology, fashion, gym memberships and food
Monthly company employee recognition programme and departmental awards
Referral bonus scheme up to £2,000
Employee-led social events, including running clubs, football teams, book club and bake-offs
Subsidised restaurants with a choice of fresh meals from our chefs each day
Opt-in benefits schemes, ranging from private medical insurance to dental
We care about the health, wellbeing and financial stability of our people and want to ensure they’re working in an inclusive and supportive environment.
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Email Address
- Pendragon PLC
- 12.03.2023
- MHR
- 11.03.2023