Job Description
The Pay Monthly Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and foster customer loyalty. This role requires a strategic and a creative thinker with proactive mindset and a solid understanding of both digital and retail marketing channels. Key Responsibilities: • Develop and implement marketing initiatives that align with company goals and objectives. • Oversee and manage all marketing campaigns for the Pay Monthly department. • Coordinate and plan with the wider Marketing team for digital marketing, traditional advertising, content marketing, and social media. • Conduct market research to identify trends, customer insights, and competitive analysis. • Create and manage marketing planner with post performance analysis. • Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive marketing efforts. • Monitor and analyse the performance of marketing campaigns, providing detailed reports and actionable insights. • Manage the creation and distribution of marketing materials, such as leaflets, banners, posters and digital content. • Develop and maintain relationships with key stakeholders within the business to delivery marketing initiatives. Qualifications: • Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus. • Proven experience as a Marketing Manager or similar role. • Good knowledge of retail and digital marketing, social media, email marketing, and analytics. • Excellent communication and interpersonal skills. • Ability to think strategically and execute methodically. • Creative thinker with a passion for staying current with marketing trends and best practices.