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Job Description
Head of Digital Marketing
eCommerce platform – Energy & Renewals scale-up
£85,000 - £95,000 base salary
Central London (1/2 days office based)
Join this eCommerce platform disrupting the home energy market with its digital-first approach. Now backed by one of the leading investors in the space they are looking to double the current head count of 100 people in the next 18 months and continue to grab market share.
This is a newly created role reporting to the CEO, the Head of Digital Marketing will lead an internal team of 5 as well as the agencies, with the responsibility of driving eCommerce growth through digital channels.
Responsibilities
- Develop and implement a digital marketing strategy to drive customer acquisition.
- Lead and mentor a team of 4 across Paid Media, CRM, Content & Social.
- Manage and improve the in-house paid media strategy focusing on ROI.
- Deliver Social Campaigns across all platforms.
- Create reporting and analytics suite to analyse performance, competently reporting and influencing upwards.
You will have
- Muti-category eCommerce experience from a well-known brand.
- Experience as a hands-on digital marketer across all channels.
- Agency management experience.
- Team management experience.
- Excellent communicator and experienced reporting to C-Suite.
- Analytical, able to use data to influence and inform senior stakeholders.