Job Description
Head of Digital Marketing, Stevenage -
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The Opportunity – Head of Digital Marketing
An award-winning British manufacturer of premium consumer products is looking for an experienced digital marketing leader to join their busy and growing team. This is a newly created position that offers the successful candidate the opportunity to shape and drive the digital marketing strategy within a market leading business with international reach and the chance to build a talented and dedicated digital marketing team around you.
The Responsibilities – Head of Digital Marketing
As the newly appointed Head of Digital Marketing, you would be responsible for developing, managing and implementing the digital marketing and ecommerce strategy across the business. You would be a digital cheerleader within the business, advocating for a digital-first approach and bringing your considerable knowledge to the table and championing your digital strategy.
Day to day, you could be:
- Shaping the digital marketing strategy for the business and driving digital integration across marketing in the business
- Managing a team of both technical developers and digital marketers – building and motivating the team to achieve goals
- Working with colleagues in ecommerce to shape the ecommerce strategy and build supporting digital marketing campaigns that drive traffic to ecommerce sites – both their own online retail channel and other distribution channels, such as Amazon
- Identifying new trends and innovations within the digital marketing space and implementing these as part of a forward-thinking and proactive digital marketing strategy
- Managing a sizeable digital marketing budget and external agency support structure
We’re looking for candidates with…
- At least 10 years’ marketing experience under their belt and at least 5 years’ experience in a leadership position within digital marketing
- Proven experience of shaping, driving and managing a digital marketing and ecommerce strategy for a sizeable consumer business
- A background within B2C marketing and ideally some knowledge of distribution/B2B2C channels, ideally within premium consumer products
- Experience managing a team of direct reports, hiring new team members and ensuring your staff are motivated and achieving their potential
- Amazon account management experience or hands-on knowledge of selling premium products via Amazon would be hugely beneficial, but not essential
Currently the team is all working remotely but will be offering a hybrid-working solution moving forward with 3 days in the office and 2 days WFH.
Based within walking distance of the train station, this fantastic Hertfordshire location is easily commutable for those based in Stevenage, Welwyn, Hitchin, Baldock, Royston, Hertford, St Albans, Knebworth, Letchworth, Sandy, Biggleswade, Luton, Dunstable, Bedford, Harpenden, St Neots, Hemel Hempstead and Cambridge.