Job Description
All potential candidates should read through the following details of this job with care before making an application.
The Head of Marketing, based in Watford, manages and oversees all content, production and content related activities for Highlands’ European business. This is a management role however it also requires an ability to muck-in and work alongside the team.
Highlands’ creative team has both office and remote based staff. The creative output is varied, including but not limited to video, live shopping, product content (copy and imagery), social media content, case study creation and client pitches.
The Head of Marketing will ensure that projects are:
• Delivered on time,
• To budget, and
• To agreed client requirements.
The Head of Marketing reports to the Managing Director, Europe.
About Highlands
Highlands is an international sales, marketing and eCommerce agency dedicated to helping manufacturers grow sales in B2B and digital channels. Since 1962, businesses have trusted Highlands to deliver results by combining the most effective multi-channel brand advocacy strategies with world-class expertise.
The values of the Highlands team are: Entrepreneurial, Collaborative, Accountable and Navigators.
Highlands is headquartered in Atlanta in the USA, with an office in Watford, UK.
Background
• Bachelor’s degree in a design, graphics, communications, or related subject.
• At least 5 years’ working in a creative environment, either client or agency side.
• Managed people, helping them to meet company and personal goals.
• Experience of managing projects to deadlines and within budgets.
• Knowledge of how creative execution varies depending on platform and how this can impact decision processes.
Head of Marketing
Private and Confidential January 2023
Core Skills
• Process management - The basic skills required to manage a studio include planning, organising, record keeping, reporting and controlling material and non-material resources. Must be well organised and au fait with using project management tools.
• Communication – Able to communicate effectively with clients, vendors, visitors, and team members, he must have excellent verbal and written communication skills.
• People management - Responsible for hiring, training, or supervising employees. To ensure the smooth operation of the studio you must be able to effectively manage the team.
• Client relations - Build good working relationships and trust with clients.
• Keeping calm under pressure - Thrives in a stressful environment. Bases decisions on facts and not emotions.
• Leadership skills – You will be kind, patient, listen well, learn, and adapt quickly, and being available to your team. Respect is earned when you treat others with respect.
Key Tasks
• Manage the day-to-day operations of your department.
• Assessing, clarifying, and interrogating client briefs.
• Lead creative projects, ensuring they meet client – external and internal - needs and optimised for the selected platform.
• Assigning the right team members to a project.
• Reviewing and approving work before assets are sent to clients or the account team.
• Assisting with creative production as needed, and meeting with colleagues for feedback.
• Ensuring smooth production and on-time delivery, it is important to set and implement deadlines, goals, expectations, and workflows.
• Curating image libraries, video, artwork, and branding assets. Ensure files are properly named and stored according to protocols.
• Establishing systems and processes to ensure that both the studio and the agency are fully aware of the operation of the creative studio.
• Participating in selection and recruitment decisions.
• Ensuring that your equipment is in good working order before and after each use.
• Track work and provide accurate and on-time information for the accounting team to prepare invoicing as required.
• Establishing recording areas and equipment.
• Answering customers’ questions and ensuring safe equipment use.
• Liaise with Highlands headquarter team to manage workflow across departments.
• Comply with Highlands corporate brand guidelines.
• Undertake other reasonable tasks as requested by your line manager.
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