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Job Description
The Mission:
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.
To develop, implement, monitor and evaluate strategic marketing plans with the aim of generating leads and opportunities to influence AppLearn’s next phase of growth
Outcomes:
- Execution of the marketing plan to meet business objectives
- Manage and mentor the marketing team to achieve exceptional performance
- Support AppLearn’s strategic goals and priorities, specifically around lead generation and company growth
- Lead the thought leadership and PR strategy to gain share of voice in a developing market
- Build a world-class DAP brand
- Contribute ideas and creative thinking
Responsibilities
- Create a strategic marketing plan which is aligned to business goals and objectives
- Create lead forecasts across campaigns, and ensure effective progression of leads through the funnel
- Oversee the implementation of the marketing plan including campaigns, events, content, digital, PR and operations
- Take overall responsibility for brand management and corporate identity
- Provide insight and advice to key stakeholders relating to all aspects of marketing, communications, partnerships and relevant networks / communities
- Managing external partner and supplier relationships and creating joint marketing plans
- Effectively manage the marketing team and drive overall performance, with objectives and personal development
- Ensure the competitive landscape and digital adoption platform market is appraised and documented
- Monitor, report and analyse the results of marketing activity through the funnel
- Ensure that projects are finished on time and in line with budgets/forecasts
- Willingness to get involved in the details and contribute to the output
- Relevant marketing degree / CIM qualification or equivalent
- Minimum 5 years’ experience in a senior marketing role within a B2B technology/SaaS company
- Strong understanding of the B2B software sales process / buying journeys
- Strong experience with positioning and ICP
- Skilled in tracking and reporting against agreed sales and marketing metrics
- Strong people management skills