Job Description
Apply now Job no: 539868
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Work type: Full time
Site: Redditch
Categories: Marketing
Location: Worcestershire
Business Area: Halfords Support Centre
Senior Marketing Manager looking for the next step in your career?
Or Seasoned Head of Marketing wanting a new challenge in one of the UKs most recognisable brands?
Look no further!
As one of our Heads or Marketing you'll be responsible for defining and executing Halfords retail marketing strategy.
You'll create and deliver a first-class strategy including planning, communications, and creative execution across paid, owned and earned channels. Managing a team of 6 you will work closely with other department leads to provide innovative & effective marketing plans across all aspects of the business.
This role is seen as one of the successor roles to our Marketing Director, for which this role would report to.
What you'll be doing:
- Work with Category Trading and Customer Solutions teams to develop objectives and product ranges to help shape and own the overall marketing plan.
- Analyse category and industry insight with the Customer Insight team to make recommendations and ensure marketing comms are aligned with customer needs.
- Work alongside trading and customer proposition teams to deliver short and long term marketing activity to support trading and long term initiatives
- Own all ATL communications for retail categories, spanning TV, Radio, Out of Home and Digital channels. Work alongside our agency partners across media, creative & public relations to develop best-in-class campaigns.
- Accountable for briefing all marketing activation plans ensuring timely and efficient briefing for all marketing channels and the engagement of the plan with category trading and customers solutions teams.
- Build strong and trusted cross-functional relationships with category, ops, marketing, digital, finance, IT, and customer solutions team to deliver aligned marketing plans.
- Own 3 rd party partnership relationships ensuring they meet the overall business requirements
- Analyse category and industry insight with the Customer Insight team to make recommendations and ensure marketing comms are aligned with customer needs.
- Produce and communicate engaging marketing plans in the appropriate format to relevant stakeholders.
- Develop and nurture a high performing team
What we're looking for:
- Extensive experience in a similar role within a retail/services business
- Proven leadership experience in a similar role with experience of building and managing campaigns
- Obsessive attention to detail and takes responsibility for the accuracy of their work.
- Confident individual with excellent creative, communication, and copywriting skills.
- Excellent project management skills and used to managing multiple teams
- Excellent organisational skills with ability to operate on a wide range of topics and projects at one time.
- Enjoys working at pace in a fast moving and constantly changing environment.
- Passion for customer and constantly curious, obsessed with delivering the right message at the right time and with the right content.
- Productive team leader, collaborating effectively with all teams and at all levels of the organisation, who can influence across the group.
- Experience managing people and being a part of a team
Hybrid working but some travel to our support centre in Redditch Worcestershire will be required at times.
What’s in it for you:
By joining Halfords, you join our family. A team that back each other and are considerate and welcoming to all. You’ll also benefit from:
- Competitive salary plus benefits (Car cash allowance, Bonus, pension, life assurance etc.)
- 25% colleague discount across the Halfords Group
- Access to a wide-range of discounts on every day goods, financial products and services
We are the UK’s leading provider of motoring and cycling products and services. Join us and be part of our success story in supporting a lifetime of motoring and cycling for our customers!
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