Job Description
About Globalution
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We are future of business experts, with a unique lens view. The Globalution Group of companies think differently and look at organisations holistically considering its people, the business model, and the technologies.
The founding principles of the group are driven by group company Bloor Research and its acclaimed Mutable Business™ strategy. The need to lead business into a ‘Permanent State of Reinvention’ has never been more pressing. Industry leaders across the globe are battling with unprecedented events and mandatory change.
The Globalution Group delivers business model change and a broad range of solutions to help companies stop cost being a reoccurring symptom.
The Role
In this senior B2B role in the group, you will be responsible for driving the sales and marketing activities, increasing awareness and driving business for group companies, aligning the individual group companies’ strategy and building the Globalution Group presence.
This is a role for someone who has a genuine interest in the future of business and the need for all companies to embrace change and new operating models. You will lead the strategy, as well as being hands on delivering the plans.
What you'll need to succeed
· A strategic mindset with the ability to understand and translate business strategy into actionable marketing plans.
· Extensive B2B marketing experience
· A passion for business and a genuine interest in future of work
· Ability to juggle multiple priorities.
· A sales focus, you are excited by results and driven by achieving business growth.
· Resilience and emotional intelligence
· Excellent and demonstrable communication skills, managing the numerous stakeholders.
Role Overview
· Build and execute marketing plans for individual group companies and Globalution
· Grow awareness of Globalution and group companies with C-suite and senior decision makers, developing our reputation as leading future of business experts
· Enable us to achieve our ambitious growth targets.
· Work with the business leaders of Globalution and group companies to produce best in class content from across the Globalution ecosystem
· Implement SEO best practice to increase traffic and drive website conversions (lead generation) and followers
· Develop our analytics capability for gathering and interpreting data across our channels, analysing campaign activity, tracking performance, and optimising campaign activity
· Own and develop the CRM to match the specific needs of the business