Job Description
The Head of Marketing wil plan and implement the marketing strategy, conducting market research and data analysis, managing product marketing and customer satisfaction, overseeing various marketing communication channels such as advertising, PR, digital marketing, event planning, and branded merchandise, ensuring KPI measurement and reporting (ROI), managing budgets, and generating leads for the sales pipeline.
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To be successful in this role, the ideal candidate should possess commercial acumen and strategic marketing skills, have experience in a multichannel B2B environment, be proactive and self-motivated, and have excellent interpersonal and communication skills. Automotive sector experience is desirable but not essential.
Core responsibilities
•Planning & implementation of the marketing strategy
oMarket research, data analysis and market segmentation
oProduct marketing
oCustomer satisfaction
•Marketing communications
oAdvertising, corporate hospitality, PR, digital marketing
oEvent planning
oBranded merchandise
oOnsite and employer branding
•KPI measurement and reporting (ROI)
•Budget management
•Sales pipeline and lead generation
Core competences / experience
•A commercially astute and strategic marketer who can deliver corporate and product marketing strategies
•Broad skillset gained within a demanding, multichannel B2B arena
•Proactive, self-motivated team player who can work at pace
•First-class interpersonal and communications skills to inspire the marketing team and enable close working relationship with our sales teams
•Automotive sector experience desirable but not essential
Qualifications
•Degree level or equivalent
•Professional marketing qualification