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Job Description
Role: Head of Marketing offline direct response channels
Location: Camberley, Surrey office based 3 days a week
Salary: £70,000 to £80,000 (based on experience) plus benefits
Half the money I spend on advertising is wasted; the trouble is I don't know which half John Wanamaker
Weve come a long way in measuring marketing performance since the days of Mr Wanamaker. But the one channel whic...