Job Description
We are looking for an ambitious, agile marketing professional to join our growing family who has a proven track record and experience in driving growth for food and drink (or similar) challenger brands in the UK Grocery landscape.
Please do not apply if you are not experienced in SME/FMCG Grocery and cannot work from Central London.
The Role: Our chosen HOM will a true team player working with a talented team across a variety of marketing and brand functions to advance our brand awareness and conversion. Our candidate will need to be a practical, hands on member of our leadership team, with a strategic mind, and an ease for working in a nimble fast-paced environment.
Responsibilities
• Lead our marketing plan, executing a cost-effective targeted multi-channel strategy to drive consumer acquisition & brand consideration.
• Own the KPIs for the direct to consumer side of the business from the strategy and implementation to positioning to acquisition
• Communicate and embed our brand proposition
• Shape our advertising and content creation strategies.
• Understand consumer insights and how they underpin & shape our plans.
• Develop and manage a team.
Experience Attributes
• At least 4 years’ of brand marketing experience.
• Strong understanding of the dynamics of working in a founder led independent SME.
• Experience leading and managing a team.
• Excellent interpersonal and communication skills (both verbal and written).
Behavioural Attributes
• Nimble, agile, not overly process driven.
• Risk-taking, comfortable pushing boundaries.
• Enthusiastic, pragmatic and resilient.
• An entrepreneurial mindset.
• Quick, clear and honest communication.
About You:
You’ll be confident to articulate hard facts and be an engaging and persuasive communicator. You will have a demonstrable track record in digital marketing, marketing, and project management. You’ll believe in business as a force for good and be passionate about our social purpose.
Our values:
Piccolo is a values-led business, and we keep these at the centre of our business decisions:
• Passion: for developing the best quality healthy and delicious products
• Purpose: keeping giving back at the heart of everything we do
• Brave: taking calculated risks that push boundaries and make a difference
• Respect: listening and supporting one another as we work together as one team
Compensation details: This role is a permanent full-time role, with a competitive salary designed to nurture your spirit, drive and professional development.
How to Apply: If you have senior experience in marketing in FMCG in the UK, are based in London and can work from a London office, please send us your CV along with maximum 150 words on why this role is perfect for you to workwithus@piccolofoods.uk and those short-listed will be invited for an intro call to learn more about your goals and experience.
Why Piccolo
Piccolo is a value driven company: we believe strongly that every child should be given the most nutritious start in life, which we support with our range of healthy and delicious organic meals and snacks, and our commitment to giving back through donating 10% of profits to charity.
Piccolo has also recently taken on such accolades as the Sunday Times Fast Track Ones to Watch and the Telegraph’s LDC Top Most Ambitious Businesses. Piccolo was also just this month shortlisted for SME of the Year by the Grocer and for SME of the Year by the Global Good Awards. We are stocked in all major retailers and a host of international markets.
For more info, please visit www.mylittlepiccolo.com and follow us on @MyLittlePiccolo on Facebook, Instagram and Twitter.