Job Description
Up to £60K dependent on experience
All potential applicants are encouraged to scroll through and read the complete job description before applying.
Hybrid working with visits to sites and our office in Chertsey
We ensure you\'re rewarded for all your hard work, which is why we offer a comprehensive benefits package which includes but is not limited to:
- Exclusive travel discounts with TUI, Expedia, Booking.com and many more
- Save money on your food shop with discounts on Tesco, Sainsbury\'s, Morrisons and many more
- Up to 44% off cinema tickets to enjoy your favourite blockbuster
- Regular emails filled with the best discounts and savings available
- Receive Wow Points every time you spend and use them on a wide range of brands
- Un-wind with us with free wellness, mindfulness and exercise classes
- You can share all discounts and offers with your friends and families
- Contributory pension scheme
- Grow your career with our Career Pathways and MyLearning programmes
The purpose of the Head of Marketing role is to develop and deliver a fantastic proposition within our market leading school food and beverage sector.
Schools trust us to provide nutritious dining solutions that help support academic achievement at the highest levels. Our marketing, driven by your innovative ideas and strategic planning, will deliver an insight-led offer, ensure we effectively communicate with multiple stakeholders and help us increase participation through compelling campaigns; all whilst you get to enjoy a role in a company where people work together to achieve success.
What are the key responsibilities?
- Plan and implement a compelling B2C and B2B marketing strategy in line with Chartwells and Compass Group UK priorities giving you the autonomy to shape, build and nurture the Chartwells value proposition whilst ensuring consistency across all touchpoints.
- Drive and deliver the end-to-end NPD of Primary and Secondary menus working with the Chef Development team and Nutrition to deliver an insight led, enticing food offer.
- Create and own the annual marketing calendars for both State and Independent sectors.
- Develop and implement engaging omnichannel creative and content plans that will resonate with both client, customer, and parents.
- Launch two new menus per year on schedule, on budget and ensure operational efficiency across both Primary and Secondary school estate.
- Engage with Lead Sector Operators and owning end-to-end execution of all in-unit marketing offers and campaigns to ensure that they are effective and can be executed well at a local level.
- Manage annual marketing budget to maximise effectiveness of all spend.
- Lead and develop the Chartwells marketing team including two direct reports plus two indirect marketing leads within contracts.
- Develop strategic partnerships with appropriate organisations and manage key relationships with external agencies (incl. creative and web design, retail signage, POS and packaging)
- Support Sales and Retention in delivery of insight led, client focused and differentiated client propositions including presentation to client.
- Gather insight on competition activity and communicate market insights internally
- Define and report on agreed marketing KPIs.
- Represent Chartwells marketing and leverage networks across Compass UK and Ireland.
Who are we looking for?
Do you want a role with a real purpose? Imagine a role where you can make a difference every day. Where you can inspire children to enjoy healthy, sustainable food. Inspire and inform parents about the quality of school food and inspire schools to serve food with the passion and awareness it deserves.
Could you inspire stakeholders such as culinary and nutrition, to come together to design and produce sustainable menus that kids will love?
Would you like to be involved in making education experiences more meaningful for thousands of pupils and students across the country?
Then it’s you we’re looking for.
What else are we looking for from you?
We’re looking for experience, so a proven track record that shows how you’ve driven growth through Marketing for B2C and/or B2B brands, in all aspects of the marketing mix, from leading creation to execution across multi-channel communication programs with impactful content.
Confidence to lead cross-functional teams including internal and external stakeholders
The skills to motivate people and create high performing teams
An eye for detail and a laser focus on execution
The ability to dive into the data to learn, decide and grow