Job Description
We’re looking for a Head of Marketing - Team Germany
We are seeking a dynamic and experienced Head of Marketing to lead our German marketing team. Reporting directly to the General Manager iwoca Germany, you will be fully responsible for leading and growing our Marketing team and driving the strategic direction of our marketing efforts in Germany. The ideal candidate will have a 7-10 years of Marketing and Management experience, a strong background in B2B marketing, experience leading a team in a growth or scale-up environment, a proven track record in paid search and SEO (either leading teams or own execution), and ideally possess some experience in Direct Mail campaigns, social media marketing and paid social.
About us
Fast, flexible finance empowers small businesses to manage their cash flow better and seize opportunities - making their business and the economy stronger as a whole. At iwoca, we do just that. We help businesses get the funds they need, when they need it, often within minutes.
We’ve already made several billion in funding available to over 100,000 businesses since we launched in 2012, and positioned ourselves as a leading Fintech in Europe. Our mission is to finance one million businesses. We’ll get there by continuing to make our finance ever more relevant and accessible to more businesses by combining cutting-edge technology, data science and a 5-star customer service.
Our culture
We’re expanding fast across our offices in London, Leeds and Frankfurt. With all this growth, we’re looking for people who want to learn on the job and lead projects, knowing that your ideas will impact thousands of small businesses.
Your mission
Strategy:
Develop a detailed understanding of the customer segments we serve
Establish our marketing strategy and translate it into ambitious OKRs for your team and our external agency.
Invest a multi-million marketing budget; demonstrate incrementality and positive ROI on spend.
Drive improvements to our qualified lead framework and attribution model
Provide regular insights to our product teams to inform our feature roadmap
Provide regular reports on marketing spend, commercial performance, and other initiatives to the wider company.
Team Management:
Lead and grow a team of highly motivated marketing professionals.
Define clear roles and responsibilities, set expectations, and offer professional training and career development opportunities to enhance team performance and growth.
Support and coach your team of subject matter specialists:
paid search: continuous refinement of campaign and bidding strategies as well as close cooperation with our paid search agency.
SEO: content ideation and production, continuous improvement of our linking strategy, and overseeing website changes for enhanced performance.
newsletter and mail strategies: identify the right target audiences, overseeing the creative process (content, design, assets), setting objectives and optimising performance.
social media:, enhancing our online presence and contributing to the drafting and publishing of engaging social media posts.
paid social: building out our presence across platforms in close cooperation with our media agency.
alignment: crafting of copies, reviewing and aligning branding across our marketing channels and driving the creation of compelling customer success stories and educational videos.
Requirements
Proven experience leading a marketing team in a growth/scale-up environment.
A passion for growth - for our customers, teams, iwoca and also yourself
Professional experience in paid search and SEO.
Strong analytical and strategic mindset with a passion for data - experience with data driven testing and improvement processes
Results-driven can-do attitude with a strong belief in personal ownership and accountability.
Ability to work effectively in a fast-paced and highly dynamic environment.
Native German speaker or high bilingual proficiency (C2).
Excellent copywriting skills with the ability to adapt to our brand’s tone of voice
Background in B2B marketing, particularly with a focus on SMEs.
Fintech/lending industry background.
Professional experience in paid social and mail.
Don’t take this list as prescriptive: it’s just to give you a sense of who might do well at the job. We’d still love to hear from you if you don’t hit every point on the list, or if you have other experience.
We want to make iwoca a place where everyone feels welcome, where you can confidently be yourself. We understand that inclusivity, and diversity that comes through greater inclusivity, isn't an optional add-on; it's the core ingredient of what makes us great. We care about making iwoca a healthy and happy community for all of our team members to thrive in.
Our benefits
We put a lot of effort into making iwoca a brilliant place to work:
Offices in London, Leeds and Frankfurt.
Events and clubs, like bingo, comedy nights, yoga classes, football…
Two company retreats a year, we’ve been to France, Italy, Spain and further afield
Plenty of drinks and snacks in our offices
We offer a wide range of benefits:
Medical insurance from Vitality, including discounted gym membership
25 days’ holiday, an extra day off for your birthday and the option to buy or sell an additional 5 days of annual leave
Instant access to emotional and mental health support with our partner, Spill
Share options
Generous maternity and paternity leave
A nursery tax benefit scheme to help you save money
Paid volunteering day to support your chosen charity
Extra leave if you want to travel or study
One-month fully paid sabbatical after 4 years
Cycle-to-work scheme
Electric car scheme
And to make sure we all keep learning, we offer:
An L&D budget for everyone, including a book budget
Company-wide talks with internal and external speakers
Access to learning platforms like Treehouse if you want to learn to code
For more information:
iwoca benefits & policies: coda.io/d/iwoca-benefits-policies