Job Description
Head of Performance Marketing Leeds, Yorkshire and the Humber, United Kingdom
Are you the right candidate for this opportunity Make sure to read the full description below.
About Us:
Recognising that selling vintage items isn’t easy for most people, we’ve set out to change that for everyone. Vintage Cash Cow is on a mission to become the leading brand for selling all things vintage, valuable, and occasionally peculiar.
Our aim is to own this space both in the UK and overseas. We aim to achieve this by delivering unrivalled convenience with our fair and personal services.
Our investors include the Founder of WeTransfer, Founder of TreatWell and Hiber, Dutch Founders Fund and Airbridge Equity Partners. With their support and our unwavering commitment to changing the game for good, this role is an exciting opportunity to join a brand primed for lift off!
Our values ‘Caring’, ‘Responsible’, ‘Innovative’ underpin our entire operation and demonstrate the culture here at Vintage. If they resonate with you, you’re in the right place!
About the role
We’re shooting for the stars at Vintage Cash Cow and we need a Head of Performance Marketing to join us on the journey.
Your mission if you choose to accept it is to help us build a global digital acquisition & conversion strategy that converts our target audience into happy customers.
You’ll be joining a growing Marketing Team of 11 people, and will be leading the newly formed Performance Marketing function.
Not only do you need to own all things Performance Marketing, we need you to build your A Team to help deliver it.
We couldn’t think of a better time to join the team, and this role is perfect for someone who is ready to take full accountability of a Performance Marketing Team and build something special.
To cut a long story short, we need you to come in and own it.
Roles & Responsibilities:
To build a predictable and scalable digital customer acquisition & conversion machine
To deliver our monthly sign-up & cpl targets across the full digital marketing mix including paid social, paid search, display & native retargeting, digital partnerships, programmatic and affiliate marketing
To build and lead a team of high-performing growth, channel, creative & data marketeers
To own the Performance Marketing Tech Stack ensuring you have the systems & tools in place to scale on a global level
To create the Performance Marketing playbook & processes that allows us to dominate the UK market and lift and shift to new territories
Work with the wider marketing team to deliver big UK wide demand generation & conversion campaigns that are fully joined up
Work with the Data Analyst to ensure that the performance marketing function is data-led & insight-driven
Work hand in hand with the CMO to develop and deliver the go to market strategies that will make Vintage Cash Cow a global, household name
Key Skills & Experience:
15+ years in a consumer facing Performance Marketing Role with 5 of those years in a senior position
Deep, up to date knowledge of the full digital marketing mix, and the acquisition and conversion strategies that are currently working today
End to end campaign planning & budgeting across all digital media
Proven track record of success. Not once, but twice.
You’ve built a performance marketing team out before and have successfully developed and retained that talent
You’ve built successful digital acquisition and conversions strategies for an older demographic (50+ households)
You’ve worked with global CRM and Marketing Automation Platforms like Salesforce, Marketing Cloud, Hubspot, Oracle…
You are:
Forever curious
Growth Mindset
A Creative Problem Solver
Always testing, always learning
Not scared of failure (you know it’s part of being amazing at Performance Marketing)
Insight led, Data Driven
Someone who can put themselves in the Target Audiences shoes
Someone who sweats the small things
Someone who knows what good looks like
Collaborator Extraordinaire
A Team Player who knows anything great was never achieved by one person alone
Passionate about Performance Marketing and being the best of the best
Calm and collected because you have wisdom obtained from years of experience
Driven to be part of a brand that has global ambition
Always up to date with current digital trends and technologies with the view that we could potentially adopt them into our strategy
What we offer:
Starting Salary of £70k - £80k DOE reviewed annually
Be part of a rapidly growing company with opportunities to progress
Full time permanent role based in Leeds
Free lunch, tea, and coffee every day
24 days holiday a year plus 8 bank holidays
2 Community Days a year so you can give back to a cause of your choice
1 Life Event Day a year - use it how you want!
Cycle to Work Scheme
Access to Oliva Mental Health Platform
Monthly Contribution towards your gym membership
Monthly Lunch and Learn Sessions
Regular Socials
What the Interview Process for this role entails!
First Stage - Screening call with internal recruiter
Second Stage - Face to Face Interview and test brief
Third Stage - Culture fit session with the Marketing Team
We will not pay any agency fees associated with unsolicited third-party applications.
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