Job Description
Job Description
WE ARE PROTEIN WORKS!!
At our Cheshire based HQ we live and breathe the full business mix – an ever-growing facility across two sites and almost 100,000sq ft. On Campus One, you’ll find everything to do with Innovation & Manufacturing of our award-winning products. Just around the corner, on Campus Two, you’ll discover everything from Sales & Marketing and Product Development to Supply Chain Planning, Finance and Customer Experience.
Oh and our vast Fulfilment Centre is there also. We ship out over 3,000 products around the world, every day, to help people achieve their health and fitness dreams, live healthier lives and make a difference.
Head of Social and Community
The Global Head of Social and Community will be the strategic lead
across all global Influencer and Social workstreams.
Critical to the role is having a very strong strategic planning
skillset, with proven experience of creating data-led social content and
Influencer Marketing strategies for a Global brand.
Be a thought leader with creative, brand and marketing teams,
providing guidance that will enable the category markets to succeed when
deploying the plans on this channel.
Creation of key influencer marketing resources, for example,
playbooks and toolkits.
This talent will also be focused on piloting new influencer
marketing and social content innovations and thinking, implementing programs
closely with the key markets, creating repeatable models and driving scale.
Who we need:
A specialist in influencer marketing and social content (4 years
of experience either at a Global agency and/or in-house),
A strategist and a thought leader that leverages their thinking
skills to develop strong strategies and POVs on Influencer Marketing and social
and anticipate where these disciplines will go.
A “doer” who wants to get stuck in to deliver tangible business
results and pioneer new marketing power models.
A collaborator who thrives on working together with different
teams and marketing specialities to execute best-in-class social and influencer
marketing strategies and plans with excellence and clarity.
With a strong business mindset focusing on what is needed to drive
impact and business results for the brand.
And a passion for purpose, to help our brands deploy a strong
purpose that will resonate within the social landscape.
Responsibilities
include:
Design & implement data-led Influencer Marketing strategies –
full year as well as brand & project-based and help define the role IM will
play in the marketing efforts of our brand
Partner with the Digital Marketing Director to lead the engagement
model transformation to fit with updated social ecosystem & its
implementation across top markets
Drive Influencer marketing plans in partnership with brand teams,
the Business Units and the local markets.
Pilot the Influencer Marketing new thinking with the key markets,
implement the influencer programs closely with them and drive scale.
Develop a clear methodology to measure (key performance and brand
metrics, KPIs etc) all social influencer campaigns and/or pilots to enable a
repeatable and consistent model across the business group.
Analyse the end of each campaign and pilot to understand the
performance, coming back to the campaign objectives and business goals, and
identifying successes and areas for improvement.
Work with the paid media team to deliver paid boosting at scale
across the business group ensuring we have the right processes in place for all
campaigns.
Provide strategic counsel when it comes to all Influencer
marketing and social content related activity.
Be responsible for training and up-skilling extended influencer
marketing team brand teams and create key brand Influencer marketing playbooks
and other related training and/or guidance resources.
Manage the influencer network of agencies with procurement that
will work with to design Influencer marketing and social media plans and
support markets in identifying their local network of agencies.
Brief and work with agencies as needed to execute – with clarity
on the R&R between in- house team and agencies.
Identify local best practices and turn them into repeatable models.
Key Skills
Strategic thinking and planning.
Excellent Senior Stakeholder management with proven experience
within a large organisation or large agency.
Strong data analytical mindset and analytics understanding, with
experience of social listening, analytics, and community management tools,
(e.g., Brand Watch, Traackr etc)
Social Influence & channel management & in-depth knowledge
of the Influencer marketing and social media landscape, knowing how to build,
maintain, and evaluate influencer and social content across all social channels
including the new emerging channels.
Excellent presentation skills
Clear understanding of the requirements and demands of an
international role.
Understands the dynamics of building influencer communities, paid
& earned, and managing relationship-based models across both.
Strong project management skills: Proven ability to oversee and
track multiple projects with various due dates and varying requirements and
priorities in a highly challenging environment.
Paid social knowledge is critical.
Good influencing skills and strong proven networking abilities.
Team player. Keeps a balance between personal accountability and
delivery through teamwork.