Job Description
Listen up, this isn’t your typical job. We’re looking for a Media Buyer & Content Genius who knows how to generate high-converting marketing angles and test them against live traffic. Your goal? To dominate the competition. You’ll be churning out tons of fresh ideas, running them through A/B tests, and understanding what works. Then, you take the winning elements and stack them to create content that destroys the market.
Here’s the kicker — we’re not small-time. We’re the biggest traffic source for SMS and Voice marketing in the entire iGaming industry. We’re responsible for driving over 1 million new casino players, and we’re not slowing down. You’ll be leading the charge, constantly innovating, and finding new ways to crush the competition with high-performing content. If you think you’ve got what it takes to beat the market, this is your shot.
- 3+ years of experience as a Media Buyer in platforms like Instagram, TikTok, Facebook, or similar social media channels.
- High Proficiency in Mathematics, Excellence in EXCEL/Google Sheets
- Proven experience with click-tracking tools such as Voluum, RedTrack, or similar platforms.
- Strong knowledge of AB testing, performance optimization, and campaign scaling.
- Proficiency in AI content tools (e.g., ChatGPT, Jasper, MidJourney, DALL-E) and the ability to generate creative content efficiently.
- Understanding of campaign KPIs such as CTR, CPC, CPA, and ROI.
- Experience in content creation for video ads, visuals, and copy, with a focus on high-performance results.
- Strong analytical skills with the ability to interpret data, generate insights, and create actionable strategies.
- Ability to work autonomously while collaborating effectively with a cross-functional team.
- Interested candidates should submit their resume, a portfolio of past work (including media buying campaigns and any content generated via AI tools), and a brief cover letter explaining their experience and interest in the role to: Klas@raccooncap.com