Job Description
Who we are
NewGen is a social-first creative and creator agency that stands at the forefront of culture, creators and community.
On a mission to challenge outdated advertising methodologies, and present a new way of doing things, it exists to revolutionise social connections, making advertising more relevant, engaging, fun, and effective.
With its genesis as a gaming influencer agency, it has honed its community expertise, connecting with modern consumers in a way that aligns with how it interacts, share, and make decisions in the digital age.
The role:
Do you love creating connections? We're on the hunt for a vibrant and go-getting Influencer Account Executive to join our superstar team! Dive into the world of influencer marketing, where you'll manage exciting creator partnerships, spearhead industry-leading campaigns, and foster meaningful relationships with both influencers and top-tier clients. You'll collaborate with some of the most iconic brands in the lifestyle space to create iconic cultural moments.
Responsibilities:
- Supporting Influencer Managers and Influencer Leads with the day-to-day running of your accounts, with a focus on client and project management
- Working with the accounts, creative, strategy and social teams to deliver best-in-class work
- Cultivate strong, authentic relationships with influencers through regular communication and engagement.
- Assisting with general client management and communication
- Assisting with creative influencer campaign ideation, pitches and strategies alongside wider internal teams
- Negotiate influencer contracts and manage agreements to ensure win-win partnerships.
- Manage campaign budgets, track expenses, and ensure cost-effective use of resources.
- Plan and coordinate influencer events, including product launches, brand activations, and other promotional activities.
- Track and analyse campaign performance using key metrics and data-driven insights.
- Provide regular performance reports to clients, highlighting successes and areas for improvement.
Requirements:
- 1+ years of experience in Influencer Marketing, Social Media or Digital Marketing
- Proven track record of managing successful influencer campaigns, preferably within the lifestyle sector.
- Strong cultural understanding of the space for creator sourcing.
- Excellent communication and negotiation skills, with the ability to build and maintain relationships.
- Highly organised with strong attention to detail and the ability to manage multiple projects simultaneously.
- Creative thinker with a passion for storytelling and content creation.
- Enthusiastic about the creator economy and the evolving world of influencer marketing.
- Understand Influencer Marketing and Social Metrics (Impressions / Reach / Engagements).
- 36 days holiday per year, including a 10-day block "reset", Christmas closure and birthday day off.
- Ben Allowance - Subsidised bespoke benefits package giving you access to benefits you want (Childcare, enhanced pension, healthcare, gym, Netflix, Deliveroo, you name it, it's on there)
- Access to Vitality Healthcare for health insurance
- Enhanced Maternity & Paternity policy and enhanced policies for same-sex and non-binary couples.
- Enhanced compassionate leave so you can genuinely take the time you need.
- Flexible working hours give you an earlier start for an earlier finish or a later start for a later finish. We want you to work in a way that works best for you and your life.
- Company away days!
- Community days - we give you time off to go support a cause you believe in!
- There are plenty of clubs/societies, and if we don't have something that suits you, you can always suggest it.
- Holiday office closure & additional time off for religious holidays