Job Description
For a global luxury automotive brand, provide global insights and digital audience creation guidelines for media buying.
Do you have the right skills and experience for this role Read on to find out, and make your application.
Responsibilities and deliverables:
- Implement strategies for leveraging consumer data to drive growth
- Implement strategies for ways to apply performance insights to drive demand
- Provide guidelines and best practices to local market media teams to implement similar strategies
- Capability development within the audience
Achieve this by:
- Translating the client consumer segmentation into actionable media relevant sub-segments
- Map the key moments & touchpoints in the consumer journey
- Ingestion and distribution of client provided MI and research
- Monthly presentation of performance reports, which are supplied by the local markets
- Collaborating with the martech team members to identify appropriate data partnerships
- Develop methodologies that can be scaled across clients based on the audience work conducted for the this automotive client
- Help to develop and apply new capabilities (including new methodologies, technologies and data partners) in partnership with the Annalect Product development team to clients.
Skills:
- Data strategy and planning
- Research interpretation
- Insights development
- Translating data into insights for stakeholders
- Audience Building
Experience:
- Agency background in either;
- Research & Insight teams
- Planning / Strategy teams
- Science or Marketing Science
- Development of consumer journeys
- Segments creation from research (either panel data or primary market research)
- Using a variety of industry data sets and reporting/analysis tools
- Python Coding experience
- Data visualisation an advantage
Flexible Working
We are committed to supporting and helping the Global Investment have a great work/life balance and a positive attitude to well-being. As part of this we have a flexible and hybrid working model as a core part of how we operate.
We believe flexible & hybrid working can increases individual motivation, improves performance and productivity, and reduces stress as well as helping manage wellbeing generally. We will work with you to implement the best flexible working solution for you without compromising team performance and client delivery.
Employee Benefits
We offer pension contributions, life insurance, health insurance, a generous holiday entitlement and many other employee benefits for all. We have an enhanced maternity leave, shared parental leave, paternity leave pay policy.
Diversity
At Global Investment, we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different.
We welcome remarkable people from a broad range of backgrounds who bring their diverse attitudes, opinions, and beliefs into a culture where you are treated with respect and can be comfortable at work just being you. Embracing our differences results in a stimulating and inspiring environment will lead to everyone viewing the world, our work and each other with fresh eyes.
We are keen to encourage applicants from people from all walks of life and we want you to be at your best throughout the recruitment process, please discuss any specific adjustments with a member of the Global Investment People team.