Job Description
We are seeking an experienced interim Direct Marketing Manager to join our membership marketing team to work on the Big Garden Birdwatch and membership acquisition campaigns from July to December 2024. This is a full time role.
To be successful in this role you will need to demonstrate past experience of planning, proofing and fulfilment of multiple printed direct mail packs, response forms and emails. Ideally you will also have worked with inbound telemarketing teams and within a charity fundraising environment.
In return you will get to apply your skills to a high-profile national engagement and fundraising campaign. And be part of something amazing to support the conservation of birds and nature. You will be working as part of a very small direct marketing team within a wider, cross-functional project, with tight deadlines, targets and multiple approval processes.
We are looking for an experienced pair of hands in direct marketing – especially high volume print direct mail, forms, and email marketing to hit income targets.
Essential skills, knowledge, and experience:
- Proven experience of planning and delivering end to end multi-channel direct marketing campaigns, working with in house teams and agencies.
- Degree educated or equivalent CIM/IDM qualification, and experience in a direct marketing role
- Very high level of attention to detail
- Knowledge and understanding of direct marketing and fundraising compliance and best practice
- Strong creative understanding, and able to assess the measures that will maximise response rates
- Strong communication skills to bring support teams together to deliver campaigns
- Proven experience of campaign marketing budget management and ROI reporting
- Knowledge of testing, profiling and segmentation
- Able to work under pressure, making or escalating decisions where necessary and adapting to meet changing circumstances as required
You will work from home and will need a strong internet connection to connect and work with colleagues via Teams (if you are based near to an RSPB office you may be able to work from there).
This is a fixed term contract for six months. The RSPB reserves the right to extend or make this role permanent without further advertising dependent on business needs at the end of the contract term.
We are looking to conduct interviews for this position on 9th and 10th July with a start date of 29th July (at the latest). For further information please contact jill.pringle@rspb.org.uk or Vicki.OHare@rspb.org.uk (in Jill's absence) from 20th June to 1st July.
As part of this application you will be asked to provide a copy of your CV and complete a long application form. If you wish to provide a cover letter with your application, please include this at the end of your CV document upload.
We are committed to developing an inclusive and diverse RSPB, in which everyone feels supported, valued, and able to be their full selves. To achieve our vision of creating a world richer in nature, we need more people, and more diverse people, on nature’s side. People of colour and disabled people are currently underrepresented across the environment, climate, sustainability, and conservation sector. If you identify as a person of colour and/or disabled, we are particularly interested in receiving your application. Contact us to discuss any additional support you may need to complete your application.
The RSPB is an equal opportunities employer. This role is covered by the Rehabilitation of Offenders Act 1974. The RSPB is a licenced sponsor. This role is not eligible for UK Visa Sponsorship - the successful applicant will need to have a pre-existing Right to Work in the UK in order to be offered an employment contract.