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Job Description
Summary
The Client Team undertakes a wide range of responsibilities in driving Billups’ business forward, developing and nurturing client and partner relationships. As part of our Client Services function, the Account Manager role collaborates closely with reports, peers, Senior Account Manager(s), Account Director(s) and Senior Account Director(s) in:
- Managing your clients and line reports.
- Client and partner delivery, by being a point of daily servicing contact, managing requests and expectations proactively, and ensuring our strategic and executional delivery against KPIs exceeds expectations.
- Helping your Senior Account Manager(s) and Account Director(s) identify ways of delivering organic and diversified revenue growth; helping converting these.
- Helping your Senior Account Manager(s) and Account Director(s) develop and convert new business opportunities. Helping establish target plans against key accounts and categories. Helping identify, secure and execute meetings with prospects and leads, collaborating closely with Client Development function colleagues in doing so.
- Helping manage supplier relationships on a daily basis, regarding the development and execution of industry-leading OOH planning.
- Collaborating with the Investment Team regarding trade deal alignment and optimisation across markets and vendors.
- Complying with all company and departmental policies and procedures. Ensuring the same with line reports. Following process, and enhancing this as needed, to ensure quality consistency. Adopting tools and systems; contributing to their development and deployment as required, including participating in requirement definition and testing periods.
- Liaising with wider Billups’ centralized resources within existing or new conversations - for example Marketing, PlatSol and Design Teams.
- Providing a supervisory support role including: (i) interviewing, hiring, and training high-performing talent, (ii) planning, assigning, and directing work, (iii) appraising performance, (iv) rewarding and disciplining your line reports, and (v) addressing complaints and resolving problems.
- Helping compile accurate, updated business planning and forecasting across your clients. Working with your Senior Account Manager(s) and Account Director(s) to identify potential challenges and develop solutions.
Required Media Experience: 3 - 5 years
- A growing knowledge of the OOH media landscape, including client and supplier news and activity.
- UK or EMEA or International OOH and/or comms planning experience.
- The desire and ability to learn new international markets and work with local teams across multiple regions.
- Experience delivering the highest standards of client service levels. The ability to manage delivery across timezones, cultures and geographic locations.
- A commercial mindset with the confidence to apply this within your work.
- Experience at negotiating pricing and booking campaigns.
- Reasoning: the ability to define problems, collect data, establish facts, and draw valid conclusions. The ability to analyze and synthesize data in order to identify and present meaningful observations and recommendations.
- The ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference and volume. Being able to apply concepts of basic algebra and geometry.
- Some experience using various applications including database, spreadsheet, report writing, project management, graphics, word processing, presentation creation/editing, email communication and CRM software.
Core Role Duties:
- Responsibility for the day-to-day management of your clients, effectively servicing them and proactively contributing to growing client and agency business. Ensuring a thorough understanding of your clients’ strategies and objectives, and the KPIs Billups must deliver for them.
- Developing strong personal relationships with your day-to-day agency, client and media vendor contacts, building trust and collaboration. Ensuring the same for your line reports, putting relationship mapping in place.
- Managing Billups’ delivery in responding to your clients’ servicing needs, including the production of media planning.
- Managing Billups’ delivery in ensuring the smooth booking of media campaigns for you clients.
- Managing Billups’ delivery in ensuring the timely activation of media campaigns for your clients - tracking campaign start dates and ensuring everything is ready to go live on time; liaising with relevant vendors to manage artwork delivery and approval processes.
- Managing campaign reporting for your clients - accessing ‘Proof of Posting (POP)’ and Campaign Attribution, ensuring this is received by clients and / or their agencies in a timely fashion.
- Contributing to, and engaging your line reports plus the Billups’ Marketing Team in, the compilation of case studies and other relevant best practice and market intelligence materials.
- Generating consistency in our work through self and line report adoption of the appropriate templates and guidelines. Delivering operational excellence as an individual and with your line reports.
- Managing shared file drives, to ensure documents and content are saved in the relevant folders. Regularly updating client and media vendor documents and folders within our directory.
- Managing the resolution of any campaign issues or discrepancies across your clients, drawing upon wider internal and external support as needed. Coaching your line reports in resolving issues.
- Supporting the Client Development function with creation of, or access to, materials or content.
- Developing and growing your industry knowledge plus that of your line reports through: (i) meeting and event attendance, (ii) accessing company training, (iii) conducting site visits, (iv) engaging with Billups’ communication platforms. Sharing knowledge and best practice across the wider team and business.
- Attending and contributing to wider company initiatives including new business pitches, social events, town halls etc.
- Frequent travel both in-market and overseas, as required. Attendance of relevant client / partner / industry events.
Required Skills:
- Expressing ideas and thoughts clearly, both orally and in written form.
- Excellent organizational skills.
- Exhibiting good listening, comprehension and engagement.
- Some experience in taking initiative, exercising sound judgement in decision-making.
- Good relationship management skills with the ability to communicate with senior directors, directors and peers - both internally and externally. Establishing and maintaining excellent rapport.
- Demonstrating tact and diplomacy in communicating to clients/agencies and media suppliers, as well as with colleagues internally.
- Bringing creativity and passion to your work, embracing change and innovation.
- Growing experience in developing others.
- Exhibiting Billups’ values (particularly under pressure) and inspiring others to do the same.
- Collaborating and contributing to the establishment of a positive team spirit. Being pro-active and a team player, with the ability to engage others.
- Growing experience in resolving issues between others.