Job Description
Faire is an online wholesale marketplace built on the belief that the future of retail is local. There are over 1M independent retailers in the U.S. and Canada doing more than twice the revenue of Walmart and Amazon combined. At Faire, we're using the power of technology and data to connect a growing community of over 150,000 brands and independent retailers around the world. Picture your favourite boutique in town — we help them discover the best products to sell in their stores. By empowering entrepreneurs with the right tools and insights, we believe that we can level the playing field so that small businesses can compete with big box and e-commerce giants. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours!
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About the Role
We are looking for a senior marketing leader to build and lead the International Marketing function at Faire as we expand rapidly throughout Europe (where we’re already in 15 countries) and beyond. You will be responsible for adapting our core growth marketing engine to ensure we hit our ambitious customer acquisition goals for both retailers and brands in Europe. You will also build the marketing localization and country launch frameworks that will be critical to Faire’s a global marketplace that operates and shows up authentically at the local level.
What you’ll do
- Adapt core growth engine to ensure we hit our acquisition goals (Retailers & Brands) in International Markets — you will leverage your strategic International go-to-market expertise to influence/shape/adapt our core growth marketing engine to ensure we hit acquisition goals on both sides of the Marketplace
- Marketing localization — You will lead the effort to raise the bar on localization of our core marketing materials and bring our positioning, messaging, and creative above and beyond what we are doing today
- Local Marketing — Test local marketing playbook to help establish Faire as an authentic, trustworthy, beloved brand and (if successful) build team to execute on playbook to drive growth in T1 countries
Qualifications
- 8+ years experience with deep expertise in scaling growth/GTM programs internationally -- prior marketplace experience is a plus
- Genuine, empathetic, humble, and kind team player and cross-functional collaborator
- Analytical, data-driven and cares deeply about Faire’s vision for the future of retail and how that shows up authentically in local markets
- Hands on leader who has hired a world-class team and cares about mentorship and development
- Relentlessly resourceful and enjoys rolling up sleeves and solving hard problems
- Excited and authentically motivated by Faire’s mission
- Insatiable curiosity and pragmatic thinker; direct communicator
- Operationally-focused and execution-oriented; uses insights and data to inform decisions
- You want to work in a fast-paced environment with constant change
- Speaks fluently either French, German, Italian, or Spanish (in addition to English)
Why you’ll love working at Faire
- We are entrepreneurs: We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is an owner of the business and taking part in the founding process.
- We are using tech and machine learning to level the playing field: We are using the power of technology and data to connect brands and boutiques from all over the world, building a thriving community of over 100,000 small business owners.
- We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
- We are curious and resourceful: We always find a way to get the job done and come up with creative solutions to whatever problems are standing in our way. People at Faire are insatiably curious. We lead with curiosity and data in our decision making and reason from a first principles mindset.
Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have offices in San Francisco, Kitchener-Waterloo, Salt Lake City, Atlanta, London, and Amsterdam. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. To learn more about Faire and our customers, you can read more on our blog .
Faire is being built for entrepreneurs, by entrepreneurs.