Job Description
Principal Marketing Analyst London (2 days in the office) Pension Scheme: Employer matching pension contributions up to 7.Hybrid Working Model: A balance of in-office (2 days per week) and remote work, with a budget to support home office setup. A leading company in the consumer decision-making space is looking for a skilled Principal Marketing Analyst. This role offers an exciting opportunity to leverage data to drive marketing strategy and business decisions. The ideal candidate excels at translating complex data into actionable insights and will play a crucial role in a dynamic team, significantly impacting the company's success. You will work with a variety of different metrics and models, such as brand health, econometrics, digital attribution, CRM, and LTV. The client is an established company that combines the agile environment of a startup with advanced technology and solid backing. This creates a world-class online experience that helps users make informed choices about household essentials. The Principal Marketing Analyst will be instrumental in transforming raw data into insightful business information. Marketing Analytics Expertise: Act as the subject matter expert for marketing analytics, guiding the team in understanding how marketing activities influence business outcomes. Reporting and Analysis: Develop marketing analytics and reporting for multiple channels, ensuring data-driven decisions across paid, earned, and owned channels. Customer Strategy Development: Develop and refine a Lifetime Value (LTV) model in collaboration with marketing leads, ensuring optimal investment decisions and activities. Translate complex data into clear, actionable insights, and present findings to stakeholders at various levels to inform decision-making. Proficiency in Marketing Analytics: Expertise in areas such as brand health, digital attribution, customer segmentation and value, CRM, and LTV. Communication Skills: Ability to extract and clearly articulate meaningful information from data to a wide variety of audiences. Proficient in SQL and data manipulation, especially with Google BigQuery and DBT. Strong knowledge of statistical modeling techniques such as significance testing, multivariate modeling, MMM, p-value, and A/B testing. Experience in managing and developing other analysts, ensuring their professional growth and the achievement of team goals. This is an opportunity for an experienced Marketing Analyst who enjoys driving positive business outcomes to make a real impact. Join a team that is transforming the way consumers navigate their household services and help make a positive impact on people's lives.