Job Description
An Introduction to Papirfly
Since our inception in Sandnes, Norway in 2000, we’ve grown to become a European leader within the MarTech landscape. Our mission is simple yet ambitious: to revolutionise brand management with our intuitive cloud-based platform. It's designed to let businesses effortlessly create, modify, store, and share their brand assets, making brand consistency easier than ever. With over a million users globally, our impact is clear, especially among renowned brands like BMW, Boston Consulting Group, and Unilever, who are part of our 500+ brand family.
Our journey took an exciting turn in 2021 when we merged with BrandMaster, birthing the Papirfly Group. This expansion, coupled with welcoming companies like Meriworks, Brandpad and recently Keepeek, illustrates our commitment to innovation and growth. Under the leadership of our new CEO Stefan Ropers, a MarTech and SaaS industry veteran, we're honing our platform to be even more efficient and user-centric.
At Papirfly, you'll become part of a dedicated team of nearly 300 professionals across eight countries, all committed to making a mark in the MarTech industry. In our culture, we emphasise a growth mindset, leadership, ownership, openness, and collaboration. This means we continually embrace challenges, learn, provide and accept feedback, and take pride in our work, encouraging each team member to lead and inspire.
We value innovation, but it's the collective effort and diverse perspectives that truly drive our success. We believe in transparency, sharing information freely, and respecting each other's ideas to foster a collaborative environment. At Papirfly, your contributions are integral to our mission of redefining brand management and supporting our clients' success.
Join us if you're ready to be part of a team where your personal growth and our shared achievements go hand in hand. At Papirfly, your ideas are important, your development is a priority, and together, we'll accomplish great things in the realm of brand management.
Job Overview
The importance of creating and managing demand generation through the execution of integrated campaigns has increased dramatically as the focus of B to B marketing is shifting towards engagement creation, contextual marketing and lifecycle marketing. Papirfly is creating a new regional/country marketing team to execute campaigns through multichannel marketing building on these new trends.
Key Responsibilities
- Creating the regional/country marketing plan.
- Identifying and executing the right mix between Inbound Marketing, Account Based Marketing and Agency (Partner) Marketing.
- Planning and executing the go-to-market strategy and marketing calendar, jointly with regional sales and SDR team.
- Planning, creating, executing, monitoring, testing and improving performance across all marketing channels for your respective regions: optimising end to end integrated campaigns.
- Driving audience segmentation and targeting in line with agreed ideal customer profiles, positioning and use cases.
- Developing the content strategy adjacent to the integrated marketing mix of online elements for each stage of the customer journey, together with the story and product marketing team and other regional marketing managers.
- Initiate in partnership with the story and product marketing team and design team in the production of bill of materials (BOM's), including e-cards, landing pages, white papers, webinars, sales/SDR assets and agency/partner assets. This includes the initial draft creation of selected bill of materials to scale the production of our content and campaign machinery.
In order to be successful, this person must collaborate tightly across the entire marketing, SDR and sales teams and form deep partnerships. Success will be measured by the effectiveness of our campaigns (ROI) and the achievement of demand generation goals.
Knowledge and Experience Required
- Degree in Marketing or related.
- 7 to 10 years relevant experience for a software or technology provider.
- Comfortable with executing, yet capable of also influencing others for joint results.
- Exceptional (English) communication skills: must be able to articulate a clear, persuasive argument orally and in writing.
- Understanding of modern sales and marketing technology tools like CRM systems and marketing automation systems.
- Based in London but will be managing the Germany region/country so native German speaking is a requirement.
Our values
Growth Mindset
Our abilities and the outcomes we deliver can grow by accepting new challenges, being persistent, continuously learning and receiving feedback.
Leadership
We are empowered to lead. We take action and motivate others around us.
Ownership
We take pride in our dedication and commitment to our roles and responsibilities, ensuring we complete our tasks efficiently and responsively.
Openness
We embrace transparency and openness, sharing key information and valuing each other's ideas.
Collaboration
Together, we combine different skills and perspectives to achieve shared goals with respect and teamwork.