Job Description
Location: London Bridge (Tuesdays and Thursdays in-office)
At RVU we combine the close-knit and agile environment of a startup, with the know-how, technology and backing of a well-established company.
Our mission is to empower people to make confident decisions. With our unique set of brands, including Uswitch, Confused.com, Money.co.uk and Tempcover, we have the power to reach millions of consumers and the technology to deliver a world class online experience for them.
At Uswitch, our goal is to be the UK’s favourite way to choose and manage home-life essentials - from broadband and mobiles to energy and insurance. As we continue to grow and expand our services, we are looking for talented individuals who share our passion for making a positive impact on people's lives. If you want to be part of a team that is transforming the way consumers navigate their household services, we would love to hear from you.
The Role:
We are looking for an Analyst for our SEO team who will help drive organic growth across our energy, broadband and mobiles business.
You will be the central point of data and reporting for the SEO and Content team. You will work with a team of 12 marketing specialists to ensure all their decisions are data-driven and that we can report back to the business on the channel's success and growth.
You will have a passion for insight-led decision making, helping our SEO and Content team to achieve the maximum search visibility and Gross Profit.
We answer questions like:
- “What is the market size for this new product, and if we created new web pages how much revenue could we make as a business?’’
- “How can we use search behaviour to predict demand for our products?”
- “How can we measure the business impact to increased organic search visibility?’’
- “How can we measure the impact of our users who read our editorial guides?”
- “How does PPC impact SEO performance, and how can we develop a robust holistic search approach that maximises GP at a total level?”
In your day to day you’ll:
- Analyse search landscapes and third party ranking tools (such as SEOClarity or Ahrefs) to find opportunities for higher rankings within Google.
- Work with content, creative, and development teams to optimise existing and launch new web assets in order to capture ranking traffic.
- Ensure all SEO requirements are met for new pages, user experiences, and websites.
- Create detailed and insightful reports that will be used by the rest of the SEO & content team, as well as senior management, to communicate performance trends and key drivers.
- Analysing session, revenue and web behaviour data
- Using Google Search Console
- Using third party data tools like Ahrefs and Keyword planner
- Present regularly on what worked, what didn’t, and what’s next in terms of the tests you want to run.
- Analyse competitor strategies to gain ranking insights and to help prioritise appropriately.
- Work with the broader marketing analyst community to investigate and report on the interplay between marketing channels, and their impact on SEO performance (for example, brand strength, PPC bidding strategy etc)
What we look for:
- Experienced with and passionate about digital, web-based Marketing analytics
- Strong SQL skills; particularly in reference to Google Big Query with experience in using analytical and data tooling such as Python, Tableau, Git, dbt etc.
- Strong Business acumen and experience building complex operational & financial models, conducting ROI analysis, synthesising recommendations, and presenting to senior executives
- Pragmatism; understanding of when analysis is good enough to finish
- Statistically literate, competent with some statistical testing or modelling techniques
Here’s a flavour of what our analysts have been up to this week:
- Presented to senior leaders on the overall SEO visibility of each of our verticals vs competitors and the business impact for Gross Profit
- Created a view for our content editors to be able to understand the performance of guides in terms of rankings, sessions and revenue and highlighted areas where we could improve visibility to increase sessions.
- Researched search volumes for a new product and worked with the team to identify what pages we need to create in order to hit GP estimates
- Analysed different search volumes for different categories of keywords to give insight into user search behaviour trends over the last 5 years.
Our commitment to you:
At RVU, we are dedicated to developing valuable, inclusive, and user-friendly products and services that deliver positive outcomes for all of our customers. To achieve this it’s essential that our teams reflect the diverse range of people in our community. We believe in being the change we wish to see in the world, by embracing our differences and holding ourselves accountable to being open and inclusive teammates and wider community members.
Benefits
We want to give you a great work environment; contribute back to both your personal and professional development; and give you great benefits to make your time at RVU even more enjoyable. Some of these benefits include:
- A competitive salary and bonus package
- Employer matching pension up to 7.5%
- Hybrid working approach of in-office (2 days per week) and working from home, and a “Work from Home” budget to help contribute towards a great work environment at home
- Excellent maternity, paternity and adoption leave policy, for those key moments in your life
- 25 days holiday (increasing to 30 days) + 2 days “My Time” per year
- Up to 30 days per year “working from anywhere”
- A healthy learning and training budget
- Electric vehicles scheme
- In office gym
- Free breakfast in the office daily
- Health insurance
- Free access to the Calm and Peppy app for physical and mental health
- Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected
P.s. As a tech company who strives to get better every day, we use Metaview during the interview processes to record and transcribe interviews so we can continuously improve the quality of our interviews and your experience. This has no bearing on the assessment of you as a candidate and you can opt out at any time. Just let the recruitment team know.