Job Description
Marketing and Communications Consultant
Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today.
Salary: From £31,000
As a Marketing Consultant in our Member Marketing Communications team, you will play a key role in the end-to-end creation and delivery of our member communications. This includes understanding our target audience, channel mix, working with our creative agencies and developing and managing the creative execution and member journeys. You’ll work alongside our fantastic Planning team, Analytics, Database Marketing, Creative agencies and Content Editors to make this happen. If you are experienced in direct marketing, passionate and creative with strong commercial acumen, then we want to hear from you.
At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.
For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, at one of our offices. If your application is successful, your hiring manager will provide further details on how this works.
If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.
What you’ll be doing
You’ll be working in a team that has accountability for the end-to-end delivery of member marketing communications that deliver against our Society KPIs.
You will need to interpret and respond to briefs, understanding which channel mix is right and develop compelling and strong creative communications. You will need to be able to manage the creative briefing process with our agencies as well as working with internal stakeholders such as our Planning team, Financial Promotions team, Product teams and our Brand team to deliver communications that engage our members, meet the brief, and deliver against our Financial Promotions framework.
You will need to be able to understand customer insight, helping to deliver against our personalisation strategy, making our communications relevant and timely for our customers. We
actively encourage a test & learn culture, looking at ways to continually improve our communications, be that email subject line testing, A/B creative tests, targeting tests or propositional testing.
As part of this, you will have access to channels like; direct mail, email, digital prompts in our internet bank and mobile app, home & exit pages as well as the ability to deliver targeted insight to our front-line colleagues.
You will be part of our Marketing community, but you’ll work with other teams too, including those who run our website, design our products and services, analyse our data, manage our suppliers and look after our members.
About you
We’re looking for somebody who has;
- Experience working across the end-to-end delivery of member/customer communications with strong experience of working with creative agencies.
- Experience of campaign management of complex high-profile projects, leading project teams.
- Experience of direct marketing channel communications, best practice, and their place within the marketing mix
- A good communicator and influencer, confident at both writing and presenting, experience in creating engaging communications that capture an audience.
- Able to understand, analyse and interpret insight to make informed recommendations.
- Excellent planning and organisational skills and ability to manage and own multiple competing priorities and deliverables.
- Proactive and empowered to make decisions within a framework. Resilient in your approach, able to overcome setbacks and have a solution focused mindset.
- Experience working within a marketing or direct marketing environment.
- Financial Sector experience is desirable but not essential.
Our Customer First behaviours are all about putting customers and members at the heart of how we work together. You can strengthen your application by showing the behaviours that resonate with you, and how you might have already demonstrated these.
Say it straight - This is about being honest and direct with good intent and saying what needs to be said in the room. It’s also about being clear, precise, and using language that we and, importantly, our customers and members can understand.
Push for better - This is about aiming high and constantly looking for better in how we work together and serve our customers and members.
Get it done - This is about prioritising what will have the greatest impact, being decisive and taking accountability for delivering on the end-to-end outcome.
We know applying for jobs can sometimes feel like you’re sending an application into a black hole. We review each application individually. So, it’s a good idea to call out your most relevant experience on your application to give yourself the best chance.
The extras you’ll get
There are all sorts of employee benefits available at Nationwide, including:
- A personal pension – if you put in 7% of your salary, we’ll top up by a further 16%
- Up to 2 days of paid volunteering a year
- Life assurance worth 8x your salary
- A great selection of additional benefits through our salary sacrifice scheme
- Access to an annual performance related bonus
- Access to training to help you develop and progress your career
- Gympass – Access to a range of free and paid options for health and wellness.
- 25 days holiday, pro rata
What makes us different
Nationwide is the world’s largest building society. With over 15 million customers, we have a relationship with almost a quarter of the UK’s population. We’ve got the scale to compete with the big banks, but we’re not a bank.
As a building society, we’re owned by our members – that’s our customers who have their current account, mortgage or savings with us. It means we can do things differently to deliver our Purpose – Banking – but fairer, more rewarding, and for the good of society.
When you work at Nationwide, you can experience that difference for yourself. You’ll be part of a high-performing, purpose-driven organisation that offers rewarding career experiences and a highly competitive range of benefits to match. You’ll also be joining us at an important time as we seek to reach more and more people in the UK. We want everyone in the UK to know that they don’t have to bank with a bank. They can choose a modern mutual instead.