Job Description
Marketing Automation Executive
£30,000 - £35,000 + 15% Bonus
Hybrid Working
Our client is a global organiser of trade shows and conferences across different sectors. They run best-in-class events on a truly global level. Due to continued growth the need has arisen to hire a Marketing Automation Executive to join their team.
This role is ideal for someone with 1-3 years experience within marketing automation and strong email marketing experience.
SKILLS AND EXPERIENCE REQUIRED - Marketing Automation Executive
- To use marketing automation tools to optimise engagement and conversion with would-be visitors and exhibitors. This role supports specific partnership objectives that run-in collaboration with overarching goals of the individual events.
- To execute delivery of automated email marketing campaigns for a selection of events, working alongside digital channel specialist. This includes all aspects of execution, including data segmentation, email build/send and form creation, ensuring the full campaign is aligned and seamless, and creates a consistent and engaging customer journey.
- To own the plan for campaign activity for your allocated events, proactively identifying opportunities where automation can improve engagement and conversion and implementing changes to maximise these opportunities.
- To identify innovative ways to segment event audiences and challenge assumptions on best approach, working with the Data team where appropriate.
- To test and proactively suggest ways in which we can optimise performance.
- To obsess about analytics so you understand the results of your activity, including testing, and are continually applying learnings to improve effectiveness of future campaigns.
- To support the Marketing Automation Manager in driving adoption of marketing automation, ensuring a smooth transition to new tools and processes and maximising the team's impact in the short, medium and long term.
SKILLS & EXPERIENCES : Marketing Automation Executive
- Hands-on experience of creating and reporting on email campaigns
- Ability to juggle multiple campaigns at one time and be able to work independently.
- Experience of creating data selections and segmenting audiences
- Experience using email marketing or automation software (Ideally Marketo).
- Customer-oriented, taking pride in exceeding customer expectations
- Highly organised with the ability to plan own workload and prioritise competing demands for time
- Excellent attention to detail; highly data-driven and analytical
- Ability to build strong relationships with other stakeholders.
- Basic image editing and an understanding of / ability to learn HTML - desirable
Lipton Media is a specialist media recruitment agency based in London. We specialise in all forms of b2b media sales including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence.
Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.