Job Description
Marketing Executive
Leeds - Hybrid
£35,000
ThePlaceToBe are excited to be partnering with a cutting-edge, integrated agency at the forefront of technology and innovation. Due to exciting growth, I am looking for an ambitious Marketing Executive to join their Marketing / Sales team.
About the company...
A well rounded, market leading agency in Yorkshire with a real focus on it's people! This agency is known for creating brand communication campaigns for household names across a Global remit. With ambitious growth plans and Top 3 integrated agency title in it's sights, this is an agency that you'd want to be part of.
Unlike some other agencies, this agency have their media team at the heart of everything they do - priding themselves as Data Scientists.
About the role...
My client already has an established Marketing department that effectively showcases the work that the agency do internally, to the public. This includes case studies, think pieces, newsletters and the like. Aside from that, they also work across Social Media channels, organise events, update the website, work across CRM's and carry out email marketing. Overall, they are looking to create a strong yet personable presence within the industry to effectively allow prospect clients to understand the work the services they provide. This is a Marketing role working on a B2B capacity with a very strong focus on CRM and email marketing campaigns as well as landing pages for various events on the back of that eg) Webinars.
Day to day responsibilities of this role will include (but not limited to):
- Working to generate leads to pass across to the sales team and handover with clear communication
- Support and roll out internal communications to the entire business to outline the work that the marketing team are doing and any input required
- Work closely and effectively on the CRM of choice and ensure all touch points are listed on there to streamline the handover process
- Upon completing email marketing campaigns, you will be able to deep dive into the data and understand the analytics to make future improvements to increase engagement
- Spearhead and lead ways of working, creating watertight operational processes that help both you and your wider Marketing team work to a more effective capacity
About you...
You will have a background in a generalist Marketing role. You will be either sat at Executive level currently and want to take the next step or be in a Marketing Manager role and want to explore an opportunity with a new agency. You will be incredibly organised and work efficiently within a team - helping your counterparts but also reporting clearly and in a timely manner to internal and external stakeholders. A passion for data and how data is used to improve performance will also be part of who you are as a person.
..In return, you'll be joining a 'Great Place to Work'!!
This is one of many opportunities with ThePlaceToBe so if this role isn't quite right, but you're ready for a new challenge, get in touch!