Job Description
Join us as a Marketing Campaign Manager and make an invaluable contribution to our Food Safety & Biosecurity!
At Fera, we’re making the world a better, healthier and safer place. We’re a joint venture partnership between Bridgepoint and Defra and we’re working proactively to protect the world we live in and the food we eat. Our teams are investigating plant and bee health, crop protection and sustainable agriculture. Join us and discover better as you deliver world-class science for the future.
As a Campaign Manager you’ll be responsible for the day-to-day delivery and management of marketing campaigns, putting the customer at the heart of marketing activity and product development within the operation by championing the customer and having a thorough understanding of the customer journey. In addition, you will also provide leadership and support for one Marketing Executive.
Role: Campaign Manager
Salary: From £34,000
Location: Hybrid- BioTech Campus YO411LZ
Working pattern: 37.5 Monday – Friday (flexi between 7am & 7pm)
Start date: ASAP depending on recruitment and onboarding timelines.
What you’ll be doing:
- Creating, supervising, monitoring and measuring integrated marketing campaigns based on market segments to gain new customers and build repeat business alon
- Identify and project manage delivery for the successful implementation of marketing campaigns.
- Compile regular reports of campaign performance, results and analysis to demonstrate effective return on investment (ROI).
- Improve new campaigns using data and feedback from existing and previous projects.
- Ensure campaign implementation is in budget and follows organisational guidelines.
- Understand the brand’s positioning and how specific products/services reflect it
- Work with key business heads to plan a campaign plan.
- Develop strong internal relationships with product management and technical colleagues to drive customer experience and marketing automation improvements.
- Ongoing management and maintenance of the website and online catalogue including responsibility for overseeing the CMS and SEO optimisation.
- Provide internal web analytics performance reports using appropriate tools and make recommendations for improvement and to demonstrate effective return.
- Manage paid media, including liaising with digital advertising agencies.
What we’re looking for:
- Ideally, you’ll have a Marketing or related qualification/ equivalent experience along with industry work experience.
- Possess a strong understanding of current online marketing concepts and best practice.
- Creative ability to think laterally and come up with new and unique ideas.
- The ability to work flexibly and proactively sometimes managing multiple demands at once.
- Be customer focused with strong commercial acumen.
- Capable of influencing stakeholders at a senior level
- Identify the latest digital technologies and current digital trends affecting the industry.
- Strong attention to detail, accuracy and professionalism.
- An excellent communicator (verbal & written) with the ability to develop effective working relationships with internal and external customers at all levels.
- Preferably working knowledge of or exposure to; CMS systems & digital marketing tools, including but not limited to: Magento, Wordpress, Hubspot, Mailchimp, LinkedIn Campaign Manager, Google Analytics
What’s in it for you?
- Competitive salary form £34k
- 23 days’ holiday (rising to 27) with the opportunity to buy extra leave.
- Flexible working hours, on-site gym, restaurant, and free parking
- The opportunity to take a paid day out of the office, volunteering for our charity partners or a cause of your choice
- Company matched pension, life assurance, a cycle2work scheme, 15 weeks’ fully paid maternity, adoption and shared parental leave, paternity pay of two weeks...and plenty more.
- Voluntary benefits designed to suit your lifestyle – from discounts on retail and socialising, to health & wellbeing, travel and technology
What we hope you’ll do next:
Choose ‘Apply now’ to fill out our short application, so that we can find out more about you. If you have any questions you’d like to ask before applying, you can contact recruitment@fera.co.uk
We’re an equal opportunity employer, which means we recruit and develop people based on their merit and passion. We’re committed to providing an inclusive, barrier-free recruitment process and working environment for everyone. If you need the job description or application form in an alternative format or if you’d like to discuss other changes or support you might need going forward, please email at recruitment@fera.co.uk and we’ll get back to you.