Job Description
No agencies please.
Please note, we are unable to offer sponsorship for this role.
The opportunity
Marketing is a continuous journey of curiosity. A cycle of learning, executing, documenting & adapting. If you are a multi-disciplinary event marketer with a keen eye for detail; able to comprehend and explain complex concepts effectively; and driven by customer behaviour… this might be the ideal opportunity for you.
Data-driven marketing strategies is at the heart of our approach as we accelerate our digital transformation and continue to deliver exceptional events to our communities.
The Marketing Campaigns Manager, which sits within the Marketing, Intelligence & Technology team, is critical in verifying the successes and weaknesses of our marketing strategies. The successful candidate will be expected to lead on the implementation of existing & new technologies, document best practice & run tests/pilots to improve the effectiveness of our campaigns.
Covering a portfolio of events across 5 regions (UK, France, Iberia, Italy, and Algeria) and as part of the central support team, this is the ideal position for someone looking to develop their career in a fast-paced environment.
The focus of this role is to improve marketing campaigns and processes across our full portfolio of events by using concise analysis and testing new initiatives. These insights and continuous support will help the wider teams make data-driven strategic decisions and enhance campaigns.
This role is ideal for a self-starter, with the ability to hit deadlines and work under pressure. It will be based in our office in Twickenham and report to the Marketing Director.
About the role
Easyfairs is a dynamic and innovative leader in the events industry (recently ranked #11 in The Stax’s Top 20 Leaderboard). We’re committed to creating exceptional experiences for our customers through a deep understanding of their needs and preferences. As we continue to grow and expand our presence in the market, we are looking for a talented and passionate Marketing Campaigns Manager to join our team.
Responsibilities of the role include:
- Data-driven event marketing: guide the marketing teams to develop data-driven event marketing strategies that resonate with our target audience, increase event attendance, and drive ROI for exhibitors
- Technology operations: lead the marketing technology team in running of existing marketing systems and the implementation of new solutions to our tech-stack
- Customer insights: utilise various data sources, including customer feedback, surveys, and market research, to gain actionable insights into customer preferences and behaviours related to our events
- Pilots & testing: research, test and document trials with the aim to rollout learnings across the campaigns
- Performance analysis: monitor and analyse the performance of marketing campaigns and projects, providing regular recommendations for improvement
- Cross-functional collaboration: collaborate with other departments, such as sales, business development, and operations to ensure alignment and consistency in messaging and customer experiences
The ideal candidate will be/have:
- A multi-disciplinary marketer with 4+ years of event experience
- Meticulous and consistent attention to detail, whilst working at speed
- Technical competence and experience in Microsoft Excel and other Microsoft Office products
- Ability to hit deadlines and work under pressure
- Curiosity - the want to know why and the drive to find out
- Fluent in English with high standards of communication and organisation
- High levels of energy, a positive attitude and commitment
Who are we?
Easyfairs is a pan-European event company. We organise and host more than 200 events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer-centric approach. The Easyfairs Group employs 750 highly committed talents. Our commitment to excellence has been recognised several times. We were named Belgium’s “Entrepreneur of the Year” in 2018 and Deloitte has named us a “Best Managed Company” five years running (2019-23). The company is ranked 11th in the list of the world’s leading exhibition companies.
What are we like to work for?
Where talent development and having fun are part of our company values, Easyfairs is a very dynamic and exciting company to be part of, with over 750 lively and energetic team members. We offer not only an exciting opportunity to be part of this epic journey, but also fantastic career development. Working for us is very rewarding. Be ready to be challenged daily, recognised openly and to be part of an ambitious growth trajectory!
- Birthday day off
- Flexible working as well as hybrid working
- Enhanced family pay (maternity & paternity)
- Cycle to work scheme
- Interest free travel loans
- Free online academy to focus on professional development and upskilling
- Specialist external performance coach services available to all employees
- Employee assistance programme
- Pension as well as offering salary sacrifice
- Regular company socials organised throughout the year
- Fully stocked beer & wine fridge in the office
We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/ experience we're looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer. We do not discriminate against any employee or applicant for employment on the basis of race, colour, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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