Job Description
Marketing Campaigns Manager
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.
Membership Body
Hybrid Central London – 3 days Office, 2 days home
Basic Salary £50,000 - £52,000 with benefits. 25 days’ holiday per year plus bank holidays, Life Assurance, Pension scheme, Season ticket loan, training, and development.
Permanent, Full Time
Our client a well-respected and reputable professional membership body based in Central London is currently looking for a Marketing Campaigns Manager.
The Marketing Campaigns Manager is responsible for the external campaigns, brand and awareness raising of the work and impact. You will develop a marketing campaign strategy in conjunction with the Head of Marketing, which will consist of campaigns to promote the products and services of the Institute to members and non-members, and also to raise awareness of the Institute in a broad brand campaign, which will identify new target markets for the Institute. You will be responsible for developing campaigns via a range of digital channels including website, email marketing, social media and paid search, and guiding your team to implement in a timely manner across the marketing activity calendar.
You will be comfortable working with external agencies – for design, media, paid search and will ensure they work effectively to support the execution of integrated campaigns.
You will lead on internal communications in conjunction with HR, creating engaging, supportive content for employees on the intranet, in line with the Institute’s values.
Key Accountabilities
- Create and implement a campaign planner working across the organisation to develop campaigns and content in line with the overall strategy and yearly plans.
- Be key contact to third parties commissioned to undertake work for marketing activity – providing them with clear briefs and monitoring their costs against budget agreed.
- Work with internal stakeholders and content team to ensure the campaign calendar is up to date and marketing activity is executed efficiently.
- Research and identify key external audiences for campaigns to promote products and services such as training courses and qualifications, which drives membership acquisition and commercial revenue.
- Oversee the use of Dotdigital email marketing to produce targeted email communications and upskill the team to use automation to build communication journeys for various groups of audiences and members to achieve conversion targets.
- Oversee the social media strategy to maximise engagement across LinkedIn and other platforms, using organic and paid posts to support campaign activity.
- Analyse marketing campaign performance by channel, on impact and return on investment, creating a monthly metrics report, and build insight into a continuous cycle of improvement.
- Create and implement an internal communications strategy, working with stakeholders from Marketing, HR and senior leadership team to support employees and build our reputation as a good employer.
- Develop the professional skills, behaviour and understanding of each member of your team, by giving clear guidance and regular feedback.
Person Specification
Knowledge
A solid understanding of the marketing needs of member organisations, events, training, and qualifications
A comprehensive understand of digital marketing.
A strong understanding of CRM, data segmentation and analytics
Understanding the importance of brand consistency in communications
Experience
At least 6 years in a marketing role managing campaigns and content for use across a range of communications channels.
Experience of planning and developing campaigns
Brand management, both in design and messaging
Agency and budget management experience
Line management - developing individual talent and creativity.
CIM or IDM qualification is desirable.
Educated to degree level or equivalent
Skills
Excellent writer with attention to detail
Highly organised with ability to project manage campaigns, delivery of content and assets.
Stakeholder management, excellent relationship building and networking skills.
Excellent planning, prioritisation and time management skills
Process-driven with an ability to multi-task effectively.
Competent user of website CMS, Microsoft Dynamics 365 CRM, Dotdigital, social media platforms and Google analytics.
Behaviours
Self-starting, pro-active and curious
Resilient, flexible, and open minded
Can act in accordance with CGIUKI values:
- We find solutions through innovating, learning, and collaborating.
- We are invested in our future.
- We take pride in what we do
To apply to this role please send your CV
Due to the volume of applications we are only able to contact successful applicants. Therefore if you have not heard from us within 10 working days please deem your application as unsuccessful on this occasion.
Membership Bespoke is acting as a recruitment business in relation to this role. Membership Bespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
Membership Bespoke is the most experienced membership-focused recruitment firm in the UK, with 10+ years of experience delivering tailored permanent, temporary, interim, and Executive Search recruitment solutions to Trade Associations, Regulatory Bodies, Political Parties, and Professional Bodies.