Job Description
(B2B a MUST, Events, Content/ Copy, Agency, Email Marketing, Lead Generation and Account Management)
- Leading B2B Lead gen and marketing agency in London partnering with best in class agencies and enterprise tech companies globally!
- Fantastic team, culture and support!
- Hybrid Working (3 days office)
- 1-2 years Exp +
THE COMPANY
They are a B2B marketing and business development agency. You can think of them as an outsourced business development and marketing department for tech businesses who want to win new customers and grow their business.
Based near Old Street, we work around the globe with clients in the UK, US, Europe, China and APAC.
They are a fast-growing, young and energetic business, with a culture of having fun in and out of the office. They work really collaboratively across their teams – Strategy, Marketing & Communications, Business Development and Data & CRM.
Company culture is very important to them and they invest in making sure everyone in the team enjoys their role and has a clear progression path within the business. The more you grow, the more the business can grow, so go-getters do really well there!
ROLE:
They are looking for a B2B marketing superstar to join their growing marketing and communications team as a Marketing & Communications Executive. This is a new role to allow for growth – an exciting time to be joining the business as we continue to grow their client portfolio, push into new sectors and new regions around the world.
You must have experience in the B2B marketing world – perhaps 1 or 2 years in a junior marketing role, and are now looking for your next challenge!
Working for an agency gives you the opportunity to work across multiple brands and businesses, offers more variety and the opportunity to be creative. This role is heavily events and B2B content focused so if you've got an interest and experience in those areas read on!
The role of Marketing & Communications Executive is to support their Marketing & Communications team by working across their portfolio of clients to implement B2B marketing and communication plans (including content marketing and event programmes) specifically aimed at generating leads within target markets.
You would work with their clients who are award winning marketing agencies (such as Amplify, Social Chain, Imagination and more), as well as leading B2B technology businesses (such as Adobe, Google, Amazon Web Services, SAP and Verizon).
The role requires someone with excellent organisation and time management skills, an understanding of B2B marketing and audience targeting, a hands-on approach to marketing (whether it is running an event, email campaign or working on building a targeting database), strong written communication and copywriting skills and a high level of attention to detail.
This is a fast-paced role, and would suit an ambitious B2B marketer who is thirsty to grow and expand their knowledge.
THE DAY TO DAY
The responsibilities for the role include, but are not limited to, the following tasks:
- Create client planning documents and timelines
- Researching and compiling event and content ideas for clients
- Writing and sending email campaigns to drive event registrations and content downloads
- Speaker sourcing for events
- Overall event management for in-person and virtual events
- Building and designing landing pages
- Set-up virtual events on digital event platforms
- Attend events (virtual and in-person) and manage delegate registration
- Writing ICP's (ideal customer profiles) and building personas for target audiences
- Source target prospects using LinkedIn
- Keep CRM system up to date
- Build and nurture relationships with clients that you work with
- Day-to-day communication with clients
- Arrange and attend client meetings
- Distribute meeting minutes and next actions from meetings
A LITTLE BIT ABOUT YOU
- Without doubt you're a people-person and you love working in collaborative teams.
- You'll have an understanding and interest in B2B marketing and lead generation.
- You're no stranger to being proactive, and showing initiative. This role will suit someone who is motivated and forward-thinking.
- You'll be an expert juggler and comfortable working to deadlines.
- You'll like to have a bit of fun as well as working hard, we don't take ourselves too seriously and like to have fun as we work and celebrate successes!
- You’ll be hungry to grow, we invest a lot in personal development and always want people to be striving for ‘what’s next’.
Not to be missed :-)