Job Description
An excellent opportunity has arisen for a Marketing & Communications Officer in Blackpool to provide clear, creative, and engaging communication to Blackpool residents, staff and stakeholders.About the companyOur client is a wholly owned company of the Council, providing Environmental Operations which include Waste collection, Street cleaning, grounds and Park maintenance.About the roleThe position of Marketing & Communications Officer is to provide marketing support for all service areas in the company which includes Domestic waste, Commercial waste, Household Waste Recycling Centre, Ground Maintenance and Parks department. In this role you will raise the profile of the company through the development of marketing campaigns, website development and administration, social media promotion in all service areas, newsletters to staff and residents to promote ad Hoc and planned activities sharing good news stories.About the responsibilitiesIn the role of Marketing & Communications Officer, your duties will be to:Develop, in consultation with Service Managers, a six-month marketing plan for the Company encompassing all service areas, identifying key marketing and promotion opportunitiesDevelop communication materials such as web content, leaflets, newsletters, press releases and reportsBe responsible for monitoring and updating of all social media platforms daily, working with officers to plan, create and schedule contentWork with managers to develop innovative campaigns and marketing material for their service areaAttend events on behalf of the service, engaging with members of the public to promote servicesDevelop the new website which is currently in the planning phaseCo-ordinate the social media channels with regards to good news stories for the different service areasManage the website to ensure information is current and identify opportunities for improvement and developmentProduce reports from the website to service managers providing data of demand for serviceAbout youFor the role of Marketing & Communications Officer our client is looking for someone who can bring their experience of social media and digital promotion to enhance their marketing activity and play a leading role in the success of their marketing campaigns. To be successful for the role of Marketing & Communications Officer you will have experience of / be:Level 3 in marketing, communications or similarLevel 2 (GCSE Grade A-C) or equivalent qualification, including Functional Skills in EnglishUnderstanding the importance of how to market income generating services Website and social media content administration Developing targeted marketing campaigns Self-motivated with the ability to work under own initiative Able to write engaging content aimed at identified audiences Excellent IT skills The ability to work as part of a team to develop promotional ideas Able to work to deadlinesDeveloping marketing campaigns to promote services to targeted audiencesWriting public facing information such as newsletters, website and social media contentWebsite administration EProducing eye-catching marketing such as leaflets, website content, banners, vehicle graphics and promotional materialAdministering and engaging with public via online and social media platformsExcellent organisation and communication skills, both verbal and writtenEvidence of your experience of working in teams, on multiple projects and delivering to tight deadlinesDeveloping content will be big part of the role so you will need to be able to demonstrate an excellent flair for writing engaging content with a high standard of English and an eye for clever design.About the hours & rewardsIn the role of Marketing & Communications Officer, you will work Monday to Friday 39 hours per week and there is a salary on offer of £28,380 per annum.