-
Job Description
Marketing Data Analyst – West London - £60,000
We are seeking a friendly and experienced Marketing Data Analyst to join the team! In this role, you will play a key role in analyzing marketing data and providing insights to improve our marketing strategies. The ideal candidate should have a strong analytical mindset and excellent problem-solving skills. If you are passionate about data analysis and marketing, and enjoy working in a collaborative and fast-paced environment, we would love to hear from you!
Responsibilities -
- Collect, analyze, and interpret marketing data to identify trends and patterns.
- Develop reports and dashboards to effectively communicate data insights to stakeholders.
- Conduct market research and competitor analysis to identify new opportunities and trends in the industry.
- Collaborate with marketing teams to develop data-driven strategies and campaigns.
- Provide recommendations on marketing strategies based on data analysis.
- Create and maintain data models and databases to streamline data analysis processes.
- Identify and fix data quality issues to ensure accurate and reliable analysis results.
- Stay up-to-date with the latest trends and best practices in marketing data analysis.
Requirements -
- Proven experience in marketing data analysis, preferably in the computer software industry.
- Strong analytical skills and attention to detail.
- Proficiency in data analysis tools such as Excel, SQL, and Google Analytics.
- Experience with data visualization tools such as Tableau or Power BI.
- Knowledge of statistical analysis techniques and methodologies.
- Strong communication skills and ability to present complex data insights to non-technical stakeholders.
- Ability to work collaboratively in a team environment.
- Self-motivated and able to work independently with minimal supervision.
- Familiarity with digital marketing channels and metrics.
- Knowledge of programming languages such as Python or R is a plus.
Marketing Data Analyst – West London - £60,000