Job Description
Marketing Excellence Manager (Oncology / Speciality / Primary Care) - 12 months contract - £37 per hour Umbrella - Walton Oaks (hybrid)
As a member of the commercial team, reporting to the marketing director, this role is responsible for optimising brand strategy and performance across the portfolio.
Working in partnership with the marketing team and Insight strategy and execution (IS&E) team this role will identify and prioritise key data and insight driven strategies along the customer journey to support growth.
The Marketing Performance Manager, will be a key member of the commercial XFT team to ensure the delivery of high-quality strategic input to support decision making and align key stakeholders.
Role Responsibilities:
Customer journey and brand strategy:
- Working in partnership with the marketing team responsible for providing clear recommendations, data and insights to support priority brand customer journeys and strategy
- Working in partnership with the brand teams identify and quantify clear patient funnels and customer segments to maximise growth for the portfolio
- Working in partnership with the IS&E team ensure the UK qualitative and quantitative primary market research needs for priority brands are developed to inform brand planning
- Responsible to investigate and answer key business questions and work with IS&E to deliver the analytics and insights to support the adaptation of brand strategies and tactics.
- Responsible for supporting capital allocation and ROI across the portfolio, marketing and sales mix
Performance Management:
- Working with the CO and IS&E teams help co-ordinate the brand tracker requirements ensuring they accurately reflect the target audience and priority brand needs
- Ensure effective performance measurement and deliver regular assessments of portfolio performance to leadership. Ensure accuracy of the reports and clear articulation of the data and its meaning for the business.
- Work closely with Brand Managers to identify, at an early stage, any potential opportunities and risks with products and develop a mitigation strategy. Provide early communication of risks and opportunities to the Marketing director.
- Working in partnership with the brand team responsible for opportunity sizing, headroom analysis and identifying growth opportunities across the 3 year operating period.
Stakeholder engagement:
- Responsible for providing clear direction to the IS&E team of the data priorities and requirements of the portfolio
- Responsible as the key point of contact between brand and IS&E teams to coordinate key projects to support the customer journey and growth opportunities
- Collaborate closely with marketing and IS&E teams in this context and lead forums to analyze and discuss results with leadership.
- As a key member of the XFT you will be the key point of contact to lead teams and strategic growth projects as required
- Actively seek to share knowledge and expertise with other colleagues making use of knowledge sharing platform.
Skills & Experience required:
- Fluent in English (written and spoken)
- Strong MS Excel and PowerPoint skills
- Understands quantitative and qualitative research methodologies.
- Extensive experience in management of secondary data and familiarity with pharma applicable data is highly desired (ex. Midas).
- Proven ability to connect, integrate and synthesize analysis and data into a meaningful ‘so what’ to drive concrete strategic recommendations and enable commercial decision making. Capable of describing relevant caveats in data or in a model and how they relate to business question. Experience with data visualization solutions (ex. Tableau) and other advanced analytic/data science solutions (ex. DSS) will be a plus.
- Expertise in the field of customer/omni-channel analytics
- Previous demonstrated experience of forecasting revenues
Experience:
Experience in commercial, strategy, consulting and/or research/analytics experience, experience with budget and resource allocation management, Healthcare and Pharmaceuticals experience highly preferred.
Education:
- Bachelor’s degree required or equivalentt