Job Description
Marketing Executive - fast growing events business (smart energy sector)
Job Sector
Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application.
Marketing
Contract Type
Permanent
Location
London
Up to £30k basic plus 2% profit share
Job Reference
Media IQ - MxExec-EventsGreen
Do you have 1-3 years experience in conference marketing?
Have you got a strong track-record of exceeding results through multichannel marketing campaigns?
Want to work for a fast growing, dynamic events business operating in the global clean energy market?
If yes, please read on...
The Company
A small, highly respected and fast growing conference business operating in the clean energy sector. This is a new role and part of a wider expansion of the business. The company are really passionate about driving smart/clean energy and have a very supportive, friendly and passionate working environment. You would be reporting into the Marketing Director.
The role of Marketing Executive
- Administration: setting up the marketing plan for each campaign, with clear timelines and activities across all channels and updating this daily with progress made and results achieved
- Creative Design: creating commercially impactful logos, landing pages, brochures, email templates, websites, banner adverts, onsite banners and signage
- Design Updates: collating and communicating weekly design amendments to update brochures, email templates, websites, as campaigns progress
- Advertising: maximise awareness of each event through the distribution of press releases, diary listings, LinkedIn adverts, LinkedIn posts, Google AdWords, Google remarketing and banner advertising
- Negotiation: liaising with media partners, sponsors and speakers to agree effective marketing contra-deals and managing the execution of these deals to maximise visibility of their events across the Energy sector
- Emails: Setting up of weekly promo emails, post-event ‘thank-you’ emails, sponsor promotional emails, for distribution via their email marketing system
- Research: working with the programme managers to set up, distribute, analyse and create summary of subject matter surveys
- Libraries: maintaining a central database of media partner contacts, brochure PDFs, event logos, sponsor logos, media partner logos
- List Research: overseeing new data generation with the support of their in-house marketing assistant and external data agency to drive the continuous expansion of their marketing database
Requirements:
- Ideally a 2:1 degree or higher in marketing/business/humanities subject
- 1-3 years conference marketing experience
- Proven track-record of delivering multi-channel marketing campaigns for conferences
- Comfortable working with the latest marketing automation tools such as Salesforce and Pardot
- Take initiative for their own continuous learning and development around the latest digital marketing trends
- Highly articulate (written and verbal), confident and outgoing
- Stable career history
- UK resident
If you tick the above boxes, please apply.