-
Job Description
Marketing Manager | Up to £43K DOE | Great Opportunity
Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.
Tech Educators is a fast paced, dynamic environment with a great team working towards a common goal, to empower individuals from all backgrounds to be the best they can. We’re looking for someone with a strong creative flair for marketing, the ability to excite and impart marketing wisdom and a passion for the Tech Educators brand.
Duties and Responsibilities
Strategy and Planning:
- Responsible for setting the marketing and brand strategy alongside the management team.
- Utilising our and executing comprehensive marketing plans to enhance brand awareness across multiple channels.
- Utilise formal and informal research to continue to develop our course material and market opportunities.
Marketing Reporting:
- Develop and implement reporting mechanisms to track the success of marketing initiatives.
- Analyse key performance indicators (KPIs) and provide regular reports to the leadership team.
- Identify areas for improvement and recommend strategies for optimising marketing efforts.
- Collaborate with internal stakeholders to gather data and insights for reporting.
- Present marketing performance reports to the wider business, highlighting successes and proposing next steps.
- Regularly communicate with the leadership team on marketing goals, challenges, and opportunities.
Content Delivery:
- Working alongside our delivery team to deliver our innovative course materials to the future of Digital Marketing
- Work collaboratively with our leading brand partners on implementation of best practices utilising their tools and technologies.
Marketing Activities:
- Conduct market research to identify trends and opportunities for student acquisition.
- Manage digital marketing campaigns, including social media, email, and content marketing.
- Create compelling marketing materials for campaign execution.
- Analyse marketing performance metrics and adjust strategies accordingly.
- Establish and maintain relationships with external partners for joint marketing initiatives.
- Coordinate participation in relevant industry events and conferences.
- Oversee the creation and distribution of promotional materials.
- Implement SEO strategies to improve online visibility and drive organic traffic.
Student Acquisition and Onboarding:
- Develop and implement marketing strategies to attract prospective students.
- Communicate with potential students, explaining course details, funding options, and facilitating enrollment in taster sessions.
- Follow up with students who have completed introductory courses to encourage enrollment in full programs.
- Coordinate with the delivery team to facilitate onboarding activities, including technical assessments and setup support.
- Ensure completion of onboarding documentation and technical support, such as laptop setup.
Student Engagement:
- Manage and engage with students, graduates, and the community through various platforms, including Discord.
- Organise events for current, upcoming, and graduated students.
- Source and share relevant job vacancies within the community.
- Identify and promote relevant meetup groups for students.
- Research and share job opportunities within the technical development space, ensuring alignment with bootcamp graduates.
General:
- Contribute to creating a safe environment for students and staff.
- Demonstrate commitment to Tech Educators' philosophy, policies, and practices.
- Attend and actively contribute to team meetings.
- Stay informed and articulate about course offerings and outcomes.
- Fulfil any other reasonable requests to perform the role to a satisfactory level.
Personal Specification:
Qualifications:
- Bachelor's degree (preferred)
Experience and Capabilities:
- Marketing: 3 years
- Proficient in modern word processing, presentation, and spreadsheet packages.
- Must have a strong marketing background with knowledge of all relevant aspects of marketing a growing business
- Must possess leadership and communication skills
- Experience managing Marketing budgets
- Analytical mindset with high attention to detail and a critical thinker
- Responds positively to changing priorities
Salary, Conditions of Service, and Benefits:
- Full-time role, 35 hours per week,
- Six-month probationary period for new appointments.
- Membership of auto-enrolment pension scheme.
- DBS check required, with the cost covered by Tech Educators.
- Job description subject to change in negotiation with the Post Holder.
- Salary range: £33,000 - £43,000 depending on experience.
- Tech Educators is committed to safeguarding and promoting the welfare of students and expects all staff and volunteers to share this commitment.
Apply with your CV or get in touch to hear more about this fantastic opportunity!
This Marketing Manager vacancy is being handled by Langham Recruitment Ltd. Langham Recruitment Ltd acts as an employment agency and is registered in England and Wales (reg 11525223).