Job Description
Job Description
Salary: £55,000 - £60,000 basic + contributory pension, 25 days holiday
Location: Hybrid - this job requires travel one day per week to offices in London, Cheltenham or Wakefield
Excited about joining a well-funded scaleup?
With ambitious expansion plans and the funding to grow, this is an exciting time to be joining our client. Offering SME’s across various verticals unified communications and IT managed services, you’ll be instrumental to growth by planning and executing integrated field marketing campaigns to drive awareness and demand.
Across three brands, the company has 160 employees and revenues of £30 million, but it feels much more like a startup, so you’ll need to be flexible, a self-starter, and someone who thrives in a less structured environment.
Selling Points
- A newly created role that you can shape
- Experienced B2B marketing leader to work with
- Ambitious business that’s well funded
Key responsibilities of the Marketing Manager
You’ll be working closely with the Marketing Director to plan and execute integrated field marketing campaigns to enable sales teams in the field and drive awareness and demand. The role will include:
- Planning: Plan, oversee, and implement comprehensive field marketing initiatives from start to finish
- Campaign Management: Work closely with group businesses and their sales teams to devise campaigns aligned with pipeline and revenue objectives
- Collaboration: Collaborate with various departments within the marketing team (digital, content, revenue operations, copywriting, and design) to craft cohesive campaigns spanning both online and offline channels
- Account-based Marketing: Create and execute an Account-Based Marketing (ABM) lite programme tailored to drive growth within established industry verticals through personalised campaigns
- Sales Enablement: Be the main liaison for the sales team, ensuring they are equipped with the necessary resources for effective market penetration
- Analysis: Track and analyse campaign performance, providing detailed reports on their success metrics
Skills and experience the Marketing Manager must have
- B2B marketing experience in the technology sector
- Experience planning and executing field marketing or demand generation campaigns
- Track record of partnering with sales
- You’ll naturally be a self-starter and thrive in a fast-paced environment
- Good communications skills
If this vacancy interests you, we’d be delighted to hear from you.