Job Description
iotaSciences is a leading provider of next generation single cell handling solutions enabling researchers to increase the speed and efficiency of cell biology research to accelerate new frontiers, helping them to get the most out of every cell and progress the therapies of the future – faster!
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To further build on our recent commercial traction we are looking for a Marketing Manager who will be committed to help delivering those next generation solutions through efficient marketing and communication activities for leading academic institutions and pharma/biotech companies.
About the role
We are looking for a highly motivated individual to proactively develop and implement the marketing and communications strategy to support/drive lead generation and hence achieve agreed revenue and market share targets in line with the company strategy. Opportunity for the role to be Full or Part time.
Job Responsibilities
o To proactively develop and implement the Marketing and Communications strategy to grow awareness, revenue and achieve market share in line with the company strategy
o Develop and manage the administration of the iotaSciences CRM database which includes lead generation / nurturing, contact, opportunity and customer information and lead fulfilment
o Take responsibility for website, eMarketing campaigns (e.g social media, e-blasts, webinars) etc.
o Plan and manage the implementation of Search Engine Optimisation (SEO), driving and increasing traffic to the iotaSciences website
o Manage the concepts, content and distribution of marketing collateral, both physical and web-based to sales and other relevant parties via the most appropriate channel/s
o Measure and evaluate the effectiveness of marketing activities and spend, adapting plans and tasks accordingly to maximise the return on investment, and provide summary and recommendations to executive team
Requirements
o Graduate or equivalent
o Recognised professional marketing training would be desirable
o Life Science background and/or appreciation of the Life Science Instrumentation marketplace an advantage
o Excellent business communication skills, verbal and written English
o Minimum 3-5 years experience in marketing communications, including B2B, international and technology-product marketing experience
o Broad portfolio of Marketing experience must include experience in web, digital, New Media, layout and copywriting